Your all-access pass to getting more out of Voxpopme. Quick tips, expert advice, and fresh ideas to help you turn insight into action.
See how AI research agents help insight teams surface customer evidence at the speed of decisions. Watch Voxpopme Compass turn scattered signals into strategy-shifting stories.
Voxpopme opens applications for the Compass Accelerator Program, a guided onboarding program for Voxpopme Compass, the AI research agent for enterprise insights, marketing, and product teams.
Consumer tech insight plays to understand device adoption, validate features, and build what consumers actually want — before the roadmap locks. Watch now.
Retail insight plays for shopper behaviour, brand equity, and in-store experience. Know what shoppers think before it shows in your trading data. Watch now.
See how CPG insight teams use consumer research playbooks to defend brand loyalty, decode shelf conversion, and get ahead of private label before it shows in sales. Watch the live playbook walkthrough.
See how F&B insight teams use consumer research playbooks to win repeat purchases, own the aisle, and lead the category before shifting shopper values leave your brand behind.
Voxpopme Compass has launched! Compass is an AI research agent that helps insights leaders investigate through volumes of research data to provide leadership with consumer-driven answers whenever they need it.
Voxpopme Compass is the customer insights platform that helps insights teams surface evidence fast so you're always ready when leadership asks. Learn more!
Voxpopme launches 2026 Insight Playbooks—ready-to-run research plays helping insights teams move from question to decision in days, not weeks.
Learn how to prove the ROI of research, defend your budget, and connect insights to outcomes in this on-demand webinar with Voxpopme's Erica Dinger.
Create QBRs executives remember. Watch Voxpopme's expert webinar to learn a proven structure, slide design tips, and how to cut prep time by 5–10x.
Voxpopme has announced the winners of The Viddy’s 2025 Customer Excellence Awards during a virtual ceremony held on November 13, 2025.
Learn how insight teams are leveraging AI moderation to streamline qualitative research. This Voxpopme webinar explores seven practical use cases backed by 100+ real-world studies—watch it on demand now.
Watch Voxpopme's expert-led webinar on AI Moderated Interviews and learn when this fast-growing research method works, when it doesn't, and how to integrate it smartly into your qualitative toolkit.
Learn how to spot emerging consumer trends before they take off in this on-demand webinar from Voxpopme. Discover how to turn early signals into actionable insights for 2026 planning with the help of AI and video feedback.
Discover Voxpopme’s AI Moderator — designed to power automated interviews with probing controls and stimulus testing for deeper qualitative insights.
Watch Voxpopme's on-demand webinar, Episode 3 of The Tariff Tapes. Discover how U.S. consumers are adapting summer 2025 plans amid rising costs and uncertainty—and what it means for brands, CX, and insights leaders.
Get answers to top AI Moderator FAQs. See how Voxpopme’s AI Moderator runs video interviews, probes naturally, and delivers instant insights.
Discover Voxpopme Signals in this expert-led webinar. Learn how AI-powered trend detection and on-demand video research help insights teams move from reactive to strategic. Watch the on-demand recording.
Watch Voxpopme’s AI Moderator go live—building and launching a full qual study in minutes. See how AI scales insight without sacrificing depth.
Anticipate market shifts with Voxpopme Signals: AI-driven consumer insights that surface emerging trends before they arise.
Discover how market research evolves when you power qualitative depth with AI: Voxpopme’s AI Moderator blends video-first interviews with scalable analysis—maintaining human nuance while unlocking conversations at scale.
Explore how qualitative research is evolving in 2025 with Voxpopme. Discover why qual is more vital than ever, how AI enhances insights without replacing empathy, and how leading teams are scaling human understanding across their organizations.
See what “Made in America” really means to shoppers today. Learn how U.S.-made products influence trust, quality, and buying decisions — and what brands should know.
Voxpopme's new AI Moderator helps research teams to run real-time, in-depth video interviews-without the hassle of scheduling or hosting.
Are shoppers really feeling the pressure at the checkout line? This Voxpopme webinar dives into real stories behind price hikes, tariffs, and the emotional toll on everyday Americans. Watch now to hear directly from consumers.
Curious about using AI in your research but not sure where to start? This webinar breaks it down step by step—no fluff, just real tools, tips, and examples from research pros at Voxpopme and Dexcom. Watch it now on demand.
Discover how AI is transforming user interviews and qualitative research. Learn how to scale conversations, speed up analysis, and gain deeper insights with AI-powered tools. Watch now!
Discover how AI is transforming user interviews! Learn how UX teams use AI to streamline research, automate analysis, and unlock deeper insights. Watch the UX360 webinar now!
Discover where AI enhances market research—and where it falls short. Join Voxpopme & InComm Payments to explore AI best practices, red flags, and real-world insights. Watch now!
Discover how to use AI-powered prompts to unlock qualitative research insights at scale. Watch this Voxpopme webinar with Betsy Shaak and learn how to craft effective AI prompts to transform your research process.
Discover why UX teams are switching to Voxpopme’s AI-powered video research platform. Learn how it simplifies user interviews, offers flexible pricing, and delivers actionable insights faster. Watch now to transform your UX research!
Enhance your data quality and streamline decision-making with AI-powered qualitative repositories. Learn how Voxpopme’s innovative platform eliminates redundant research, fosters collaboration, and unlocks actionable insights. Watch this must-see webinar on demand!
Discover how to enhance qualitative research with AI-powered tools. Learn prompting best practices, analyze large datasets, and uncover unexpected insights in this hands-on webinar. Watch now to boost your market research efficiency and results!
Dive into the 2025 Market Research Events Calendar—dates, locations, and workshops to help you network, learn, and lead in the industry!
Excited to be named a winner in Barilla's Good Food Makers 2024! Voxpopme continues to redefine consumer insights with AI.
Voxpopme has announced the winners of The Viddy’s 2024 Customer Excellence Awards during a virtual ceremony held on November 14, 2024.
Discover how Suntory uses AI with Voxpopme to revolutionize qual research, streamline insights, and capture real-time consumer feedback.
Discover how AI can transform your DIY qualitative research. Learn to efficiently collect, analyze, and share insights using AI tools.
See why UX teams are moving from UserTesting to Voxpopme. AI video insights, flexible pricing, and efficient tools streamline UX research.
Discover step-by-step guidance to conduct in-home usage tests (IHUTs) with remote video research. Gather real-time feedback effortlessly.
Discover how generative AI can transform the analysis of qualitative data. Get practical tips for analyzing qual insights faster.
See how market research pros use Voxpopme to bring customer voices into the room, creating impactful insights through AI-driven showreels.
Learn actionable steps, common mistakes, and how AI-powered insights can give your brand a competitive edge in multicultural research.
Learn how AI automates interview guides, records, analyzes data, and delivers actionable insights—for faster & more efficient qual research.
Learn how ChatGPT is transforming market research. Watch experts from Voxpopme and Microsoft explore innovative AI-driven MR tools.
See how the AI-powered qualitative research tool Voxpopme AI Insights streamlines and accelerates qualitative research for Microsoft.
Learn about AI-driven discussion guides, real-time insights, and combining human expertise with AI for deeper consumer understanding.
In terms of speed and accuracy, who performs best in qualitative research? Humans or AI? Find out the surprising outcome.
Learn how to create impactful video surveys with insights. Enhance your qualitative research and gather valuable consumer feedback rapidly.
Learn practical tips on prompt writing, unlocking insights, and efficiently transforming qualitative data into actionable strategies with AI.
See how to simplify your in-depth interviews and focus groups with expert tips. Save time and enhance your qualitative research efficiency.
Watch Voxpopme's online workshop to see how GenAI can improve your insights workflow for faster, more innovative, cost-effective research.
Learn from Erica Dinger about project success stories, expert methodologies, and how to integrate these services into your research plans.
Join Voxpopme's Andy Barraclough and Jamin Brazil, to explore AI-driven insights, strategies for adoption, and the future of research.
Get the top market research podcasts to stay informed, inspired, and ahead. Expert insights, best practices, and industry leader interviews await!
Learn how to build an effective creative testing strategy to enhance your marketing campaigns, boost engagement, and achieve better results.
Voxpopme Announces C-Suite Promotions and Voxpopme Services to Accelerate Next Growth Phase for Qualitative Research
Learn how to use generative AI for analyzing qual insights, with practical tips and real-world examples from AI research expert Erica Dinger.
Uncover what customers really think before product launch and avoid costly flops. Discover AI-powered concept testing techniques that drive product success.
Get the essential consumer research know-how for successful product launches. Learn how to uncover market trends and customer needs with the help of AI.
Explore the art of conducting in-depth interviews (IDIs), uncovering best practices for gaining profound insights in qualitative research.
Unlock market research success! Explore powerful tools for surveys, social listening, competitor analysis & more. Choose the right fit for your needs & budget.
Voxpopme, the AI-powered qualitative insights platform, announces the appointment of Andy Barraclough as its new Chief Executive Officer.
Live online IDIs provide a huge advantage over traditional qualitative research. See how to use it for marketing and product development research.
Unsure which market research tool is right for you? This guide explores key factors to consider. Learn how to choose tools that unlock powerful insights.
Market research budgets are tighter this year, but you’re still expected to deliver more. Here’s how you can use AI to do more with your limited budget.
AI-powered tools are helping market research teams save time, reduce costs, and unlock deeper insights from IDIs. See how it works and try it yourself.
Discover how to use AI in video research analysis, with examples for JTBD, sentiment exploration, brand perception analysis, and more.
[Park City, Utah – 02-08-2024] – Voxpopme, the world’s leading qualitative insights platform, announces the launch of its AI Workshops and ad-hoc services designed for Insights professionals. The combined offering addresses the growing appetite to use AI to solve current insights industry challenges, including heightened demand for research, intricate project requirements, stretched budgets, and the […]
Explore IDIs for UX research. Learn how to extract invaluable insights to improve user experiences, from research questions to analysis.
Explore 3 ways you can use AI in your market research work to improve how fast you generate accurate insights, with precision and depth.
Artificial intelligence can speed up your insights generation in market research. Here are 20 ways you can apply it to your work.
Dive into how AI transforms consumer research. Learn how you can streamline your research workflow and generate insights more efficiently.
Explore AI in the market research industry with pros, trends and challenges. Discover how Voxpopme's AI tools revolutionize qual research.
Experience Voxpopme's AI-Powered Live Interviews. Transform qualitative research with and have more conversations. Get started today!
Leverage ChatGPT's potential to refine your market research workflows. Go from novice to expert with our insightful guide and prompts.
Meet AI Insights - the blazing-fast video research assistant brought to you by Voxpopme and Microsoft.
Meet Voxpopme’s Smart SurvAI - the new AI-powered survey template that turns your research objectives into video surveys with ChatGPT.
This article discusses what are holistic insights are and how they can help us understand the human experience of our customers better.
Customer empathy in business matters but it doesn’t always happen. Learn how to show more empathy in this article and earn timeless loyalty.
Author Ryan Jenkins discusses how teammates can become isolated in modern work environments and how leaders can maintain connection within insights teams to optimise collaborative outcomes.
Georgiana Laudi returns to discuss her new book “Forget the Funnel,” exploring what constitutes a customer-led strategy and guidance on implementation.
This article shares several ways that companies can share customer feedback with employees to ensure they know what customers are saying.
This article looks at how companies can capitalize on having centralized data that can be accessed to find the right insights.
This article answers several questions that relate to creating and maintaining a customer-centric mindset in a company.
This article discusses how market research technology can help companies streamline their research and understand customers.
Karen Kraft from Johnsonville discusses creating what consumers actually want and doing so in a timely manner by using consumer insights to eliminate inefficiencies.
Reggie Murphy, senior director of UX research at Zendesk, discusses closing the empathy gap in research and how researchers can cultivate empathy in their work.
This article discusses the topic of finding research participants and making your research recruitment strategies more effective.
This article discusses what proactive research is, how to use it and when it makes sense to understand your customers better.
This article discusses if the loyal shopper still exists and what companies can do to build that relationship with consumers.
This article discusses what advanced research methods and how they can be used to understand your customer better.
This article discusses what video showreels are, how they can easily be used in market research
This article discusses how to create a product roadmap and how to do that by using the right customer insights and feedback.
Diane Haluszka from PVH discusses how organisations can prioritise customer needs throughout their operations as a strategy and mindset.
Userlist included our feedback email to customers as an example in their article. Other brands included in the article: Slack Atlassian Trello Squarespace And more…
Monica Aguilo discusses how MANSCAPED leverages customer understanding to inform brand strategy and make decisions.
Building a market research team that works well together and makes customer-centricity a priority helps companies win. How do you build it?
This article looks at what design thinking is and how design thinking customer insights can be used to drive business.
This article discusses several expert-approved ways that companies can understand their customers better and consistently earn loyalty.
In this article we discuss how to create a consumer-first culture and what does that even mean. How do we know the consumers come first?
This article discusses what it means when companies are democratizing research, how to do it and how to make it a success.
Survey design in research matters. To get good insights, we have to ask the right questions at the right time. Let's discuss some problems.
This article looks at what to do with incomplete survey responses, why they happen and how to minimize them.
This article looks at data quality in research. That includes how to be aware of fraud in research and get better samples.
This article discusses some tips on how to write research questions to have a better understanding of your customers.
This article discusses how consumer insight trend research can help companies understand consumer trends and use that knowledge.
Find out 20 ways you can understand your customers better and make your company's customer experiences more relevant and rewarding.
This article looks at the answer to the question of how does market research help a business and ways it can help sales.
Many insights and marketing teams talk about getting actionable insights. But how do we get those insights and make sure they are acted on?
This article looks at how market researchers and brands can understand Gen Z better to build better relationships with them.
Greg Ambrose discusses building the right teams and approaches needed to help customers love products, stay loyal, and become positive brand promoters.
Steven Snell from Goldman Sachs discusses best practices for leveraging customer insights to inform product development decisions.
Voxpopme founder and CTO Andy Barraclough appeared on the Cloudbusting podcast to discuss ChatGPT and the rise of generative AI. You can listen to the episode here.
This article discusses what online research communities are, how brands can use them and other best practices.
Vignesh Krishnan, CEO of Research Defender, discusses how data quality problems can hinder understanding of customer insights and explores solutions.
Laura Eddy, VP of Research and Insights at Realtor.com, discusses how organisations can stay connected to the consumer using advanced research methods.
This article shares ways make sure your presentation of research results works, is memorable and drives action in the company.
This article discusses the importance of genuine relationships in a business setting. Internal to external relationships - how to be genuine.
This article looks at the consumer study where we heard about consumer attitudes towards sustainability and its importance.
This article shares what video surveys are in market research, how to use video surveys and some success stories from brands.
Brett Townsend, SVP of Strategy at Quester, discusses how customer insights drive sales growth and bring value to customers.
A look at what it means for brands to be social active through brand activism. What should brands do, not do and why it matters!
This articles discusses the various options of how to describe participants in a study. What should we call them? Here are some examples.
Emmanuel Probst, SVP of Brand Health Tracking at Ipsos, discusses the impact transformative brands have and how companies create them.
What's the definition of agile research, why it matters and how it has evolved. We asked insights experts to give us the answer here.
Dennis Devlin and Jeff Jones discuss establishing the right organisational culture, including clarity regarding objectives, customer preferences, and competitive differentiation.
This latest online shopping vs. in-store shopping research was conducted with 100 U.S. consumers and here are the results.
Nikki Lavoie, ESOMAR council member, discusses how understanding the complete human experience benefits business relationships through holistic insights research.
This article discusses how companies can show more customer empathy. That includes by knowing how they feel as customers themselves.
This article examines the consumer study where we asked people to give us the best customer service examples they've experienced.
This article looks at the consumer study where people shared how they choose airlines. Options included price, routing, and more.
Global insights leader Jill Burnett discusses how research and insights teams can function as strategic partners within organisations.
This article looks at what are conversational insights - sometimes also called conversational research - and how brands can use them.
Managing Director Jamin Brazil appeared on the Product Leaders Podcast to discuss customer-led growth. You can listen on Apple here. Listen on Spotify here.
This article looks at the importance of creativity in research, what it is and how it works to help you get even more out of research.
A year-end analysis of 2022 episodes, examining recurring themes among insights leaders throughout the year.
This article looks at the consumer study where people shared their favorite brands and explained why those are their favorites.
This articles discusses how established companies can use market research to understand emerging brands - aka challenger brands.
This article discusses how to be innovative in business and how to do that by understanding your customers through market research.
This article looks at the consumer study discussing ChatGPT. It asked people what their perceptions are and if it will contribute to society.
Pedro Almeida, Founder and CEO of MindProber, discusses what audience engagement actually is, why it matters, and practical examples of measurement.
Jenn Vogel interviewed an AI-created human to give us answers about the place of AI in research. See the exciting interaction.
Sherwette Mansour, author and senior manager at EY, shares insights on understanding consumer behaviour and purchasing decisions.
Jennifer Vogel interviews an AI-generated human expert to explore whether artificial intelligence has a legitimate role in research.
Online focus groups are convenient for everyone involved and insights professionals can reach more people. Let's discuss the process.
Debby Schlesinger-Hellman discusses “The Art and Science of Joy” and how it will help us have a year filled with joy.
Jamin Brazil discusses virtual focus group moderation, covering when to employ this method, best practices for moderators, and essential preparation strategies.
How far would you go in your research recruitment? And how can we make research recruitment simpler and more streamlined? Find out here.
Once again, Voxpopme has been listed on the annual UX Research Tools Map, which you can explore here.
This article looks at the consumer study that asked people what are they expecting while shopping? What's a good in-store experience?
This article discusses the definition of what an insight is and what that means to market researchers and insights professionals.
Marnie Steffe, Insights and Innovation Director at Elida Beauty, discusses how insights teams contribute to successful product innovation.
Voxpopme VP of Sales Eric Santos was featured in this Quirk’s article about the intersection of work and play.
Jamin Brazil, managing director of HubUX at Voxpopme, was a guest on the popular “This is Product Management” podcast and discussed the importance of relationships in product management. Listen here.
Daniel Berkal, SVP Research at The Palmerston Group, discusses practical approaches to keep research interesting and innovative methods for enhancing creativity.
Diane Hessan, founder of Communispace (now C Space), discusses best practices for effectively leveraging research communities.
The recognition was published in November 2022, and you can read the full list of trailblazers recognized by Wired here. “It’s such an honor to be listed and recognized by Wired as a trailblazer,” said Andy Barraclough, founder and CTO of Voxpopme. “We know our work can make a difference for brands that try to […]
For immediate release The acquisition expands the possibilities of agile qualitative insights and brings brands even closer to their customers Oct. 26, 2022 SALT LAKE CITY, Utah – Voxpopme, the world’s leading video feedback and analytics company, has entered into a definitive agreement to acquire HubUX. Recognizing the demand from customers and the market, Voxpopme and […]
Voxpopme announced its acquisition of HubUX, creating an integrated qualitative research solution merging live and unmoderated qualitative insights.
Lisa Wilding-Brown, CEO at InnovateMR and ESOMAR Council Member, discusses data quality and approaches to maintaining data integrity.
This article discusses what goes into a product-led growth strategy and how to implement it to drive your business forward.
This article looks at steps to get fan engagement right. What do fans want, what ideas do they have for improvements and more.
With things changing so quickly, developing continuous discovery habits can help product teams understand customers better. Find out how.
Karine Pepin, Head of Quant at 2CV, discusses the challenge of incomplete survey responses and strategies to reduce their frequency.
This article looks at the consumer study that asked people if they would watch Netflix with ads and if they would get a lower-cost plan.
Wes Bush, CEO at ProductLed, discusses strategies for implementing a product-led growth approach.
Teresa Torres, author of “Continuous Discovery Habits,” discusses how to build habits for understanding customer needs and validating product decisions.
Will Wu from West Monroe discusses how companies can weather a recession and move forward successfully amid economic uncertainty.
This article looks at how combining quantitative and qualitative methods can work to understand our customers better.
We live in a world where we're bombarded with surveys. So how can we use the power of video to stop consumers suffering from survey fatigue?
Washington Commanders President Jason Wright discusses effectively gathering and utilising fan feedback.
We can't always be in the same room with consumers but still need their feedback! That's where remote research comes in. Tips to do it well!
This article looks at how to ask inclusive demographic questions in your market research, when to update them and how.
Natural Language Processing is a technology solution that can help you understand your customers better and at scale. Let's discuss details.
Colin Shaw, CEO of Beyond Philosophy, discusses strategies for enhancing customer experiences and techniques for better customer listening.
Rob Fitzpatrick, author of “The Mom Test,” discusses the pitfalls of asking consumers leading questions and better approaches for gathering actionable feedback.
This article discusses what asynchronous video is and how to use it to get asynchronous feedback from your customers to understand them better.
Brad Dancer, SVP of Insights & Data Analytics at WWE, discusses key considerations for presenting research data effectively.
Jason Alleger, Senior Director of Consumer Insights & Strategy at Traeger, discusses product innovation strategy and how to secure organisational support.
Many of us face complex business problems, but how do we solve them and what role do human insights play in the process?
This article looks at the consumer study that asked people about their favorite loyalty programs and what they like about them.
Voxpopme’s Founder and CTO Andrew Barraclough discusses how MR tech can help improve workflows and understand consumers at scale using NLP.
Voxpopme Vice President of Research Brian Monschein was quoted in an article by Hotjar that discusses qualitative data analysis.
This article discusses how foresight can help brands understand how to get ready for future trends and be successful.
Kyle Papanikolas, global insights senior director at McDonald’s, discusses what proactive research means and the business benefits it delivers.
This article looks at the consumer study that asked people about their favorite mustard brands. Here are the answers.
Karen Mangia, VP of customer and market insights at Salesforce, discusses strategies for obtaining answers more quickly while ensuring sound business decisions.
This article discusses what the Jobs to be Done framework is and how it helps us understand our customers better.
This article discusses strategies to find your next market research job. That includes networking - in the physical and virtual world.
Lonnie Mayne, executive chairman of Voxpopme, discusses what it truly means to humanise business through human insights.
This article looks at the consumer study that asked people how they feel about fast-food restaurants focusing on environmental sustainability.
This article looks at the consumer study that asked people if inflation is already affecting their holiday shopping plans.
John Geraci, president of Crux Research, discusses reasons behind declining public confidence in polling methodologies and potential solutions.
This article discusses best practices in product positioning and explains why product positioning can be hard and how it can become easier.
Our weekly podcast and livestream “Reel Talk: The Customer Insights Show” will now also be broadcast on the DBTV television network. DBTV can be seen on Roku, Amazon Fire, and the web and is expanding into more markets and additional streaming services. We are excited to extend the reach of our weekly chats with industry […]
Jacob Hiler, director of the Center for Consumer Research & Analytics at Ohio University, discusses how students prepare for insights roles.
This article looks at the consumer study that asked people how they feel about recycling shoes and how that affects brand perception.
This article discusses how companies can create better content to connect to their target audience in a meaningful way and drive KPIs.
Voxpopme Chief Revenue Officer Jenn Vogel appeared on the podcast and discussed how playing detective can help us understand people better and see the human behind any interaction.
Stephen Wunker discusses how organisations can leverage the Jobs to Be Done framework for innovation and customer understanding.
We asked consumers through video surveys what they bought on Amazon Prime Day and why. Here are some answers and the methodology.
The annual MR Podcast Award has released its finalists of 19 market research podcasts, and both of our podcasts have made the list. Reel Talk: The Customer Insights Show “Reel Talk” is a weekly talk-show style podcast hosted by Voxpopme Chief Revenue Officer Jenn Vogel. Closing in on 100 episodes, guests have included Shep Hyken, […]
Voxpopme launches Project Templates, a library of ready-made video surveys to get you answers in a flash.
April Dunford, author of “Obviously Awesome,” discusses why positioning is difficult, how to get it right, and how to know when it’s complete.
Rebecca Brooks, founder of Alter Agents, discusses brand influence and consumer behaviour, arguing the industry remains trapped in outdated frameworks.
This article looks at the Buy now Pay later research that asked people if they've paid for items with buy now pay later and their sentiment.
This article discusses the steps to conduct research correctly and in a way that sets you up to be successful. We share 7 steps.
Mark Schaefer challenges the conventional wisdom of starting with your company’s “why,” presenting an alternative perspective on organisational purpose.
This article discusses how to stay curious and how that helps you understand your customers better.
Content expert Ashley Cummings discusses the importance of consumer engagement in marketing and strategies for improving these interactions.
Our SVP of operations, Victoria Hedley, was quoted in the ReadyTal article titled ” 5 Key Ways to Make Sure Your Remote Employee Is Working.”
Jorge Calvachi, Director of Insights at La-Z-Boy, discusses how insights illuminate different phases of the customer journey.
Barry Jennings from Microsoft discusses what constitutes an actionable insight, strategies for developing them, and ensuring organisations implement recommendations.
A look at what the metaverse is, what brands need to know about it and how to decide when to do marketing in the metaverse.
This article looks at the consumer study that asked people of how they go about booking a hotel and what goes into the decision.
The Pathmonk podcast interviewed Jenn Vogel, CRO at Voxpopme, to discuss how to transition from enterprise sales to product-led growth. You can listen to the podcast here and below. Related posts: What goes into implementing product-led growth strategies? What business growth strategies are best for my business? Marketing and customer insights – how to […]
Website Planet published an interview with Voxpopme CRO Jenn Vogel about video feedback and the importance of qual research in marketing. You can read it here. Related posts: Marketing and customer insights – how to make it work What business growth strategies are best for my business? From the start: The Essential Guide to Building […]
Futurist Faith Popcorn discusses the Metaverse, covering how to think about it, why brands should care, and how to get started.
This article discusses how to run advertising testing to set campaigns up for a better chance to perform once it's launched.
This article looks at skills needed in research to get and keep leadership support for your market research projects.
Thomas Ware, a senior researcher at Liberty Mutual Insurance, discusses the role of agile qualitative research methodology in the advertising testing process.
Brianna Boyer from aytm discusses how to make a difference by working with the right partners and building genuine supplier relationships.
This article looks at the consumer study that asked people about social media ads effectiveness and if they would purchase products from ads.
CEO and Co-founder Dave Carruthers appeared on the “Science of CX” podcast to discuss video surveys with Host Steve Pappas. Related posts: Unlocking Consumer Insight Trends: Analysis and Making Sense of It “This is Product Management” Podcast Appearance by Voxpopme Managing Director Platform provides brands with consumer-led video feedback: Q&A
In this article, we discuss the basics of DIY market research and how to make it a support practice for your insights team.
Meghan Lacy from Suzy discusses the importance of maintaining curiosity, what it means to stay curious, and methods for measuring its impact on customer understanding.
This article looks at how companies can drive technology adoption of new platforms brought into the company to get the most out of them.
How important is responsiveness in customer service? In other words, how accessible is your brand to customers? We dive into the topIc with Shep Hyken.
This article looks at the consumer study that asked people if they would eat cereal with orange juice - instead of milk.
The Content Marketing Institute shared how we use our market research podcast as the centerpiece of our strategy to share valuable content with the industry across all relevant channels. Read the article here. Related posts: Marketing and customer insights – how to make it work What business growth strategies are best for my business? Top […]
Andy Barraclough, Voxpopme CTO and co-founder, shared his tips on the importance of customer feedback during product launches in an article by Builder.ai. You can read it here. Related posts: Create Products Customers Crave: Design Thinking 101 From the start: The Essential Guide to Building a Market Research Team Voxpopme research VP quoted in qualitative […]
Author Marsha Collier discusses what good customer service actually is and how brands can evaluate whether their service is truly effective.
This article discusses how understanding your customers can help increase your brand's web visibility and to be found when it matters.
This article discusses the importance of communicating results of the consumer insights gathered. That helps make decisions and drives action.
This article looks at the consumer study that asked people if they've noticed shrinkflation in the products that they use.
Crystal Carter, head of SEO communications at Wix, discusses how companies can use consumer insights to create a better digital experience.
This article looks at the consumer study that asked people if the rise in air travel costs is impacting their travel.
This article shares tips on how to influence customers in a way that builds a long-term relationship between the brand and the consumer.
Strategies to grow your business can include traditional, nontraditional, customer-led business strategies and a mix. Picking the right one is the key.
This article looks at the consumer study that asked people how they feel about brands in the Metaverse and if that's an advantage.
Rachel Heseltine, VP of Consumer Growth at Trader Interactive, discusses brand reputation management and strategies for monitoring changes.
Elena Lyrintzis, Marketing and Culture Insights Lead at Google, discusses how to integrate consumer perspectives into company research and reporting.
Voxpopme SVP of Operations, Victoria Hedley, was quoted in an article on 30 ways to recognize employees. Related posts: Media mention: How we recognize employees SVP quoted on employee trust How to share customer feedback with employees
SVP of Marketing Jenn Vogel was featured in the episode “Marketing for the Insights Industry with Jenn Vogel of Voxpopme“ on the Ponderings from the Perch Podcast. Related posts: Marketing and customer insights – how to make it work What business growth strategies are best for my business? The importance of communicating results
This article discusses the importance of understanding consumer behavior and how to analyze it in the best possible way.
Voxpopme announces the launch of its new Customer Advisory Board with eight experience insights professionals.
Customer research consultant Hannah Shamji discusses why sharing insights with decision-makers is challenging yet essential.
This article looks at the consumer study that asked people how they feel about the new Apple iPhone subscriptions program.
This article discusses strategies for businesses that help them implement an agile innovation process to understand customers better.
Quirk’s Media magazine published a guest article from our CEO and co-founder, Dave Carruthers, on the topic of why research must be an ongoing strategy and how to accomplish that. You can read the print version here. Related posts: Dave Carruthers guest article published by Quirks Media Guest article on Quirk’s Media Unlocking Consumer Insight […]
Nic Umana, global agile innovation leader at Mars, discusses how businesses can leverage agile innovation strategies and the role of talking to customers.
This article discusses how to do research and gather consumer insights to set a product launch up to succeed.
Zoe Dowling, Ph.D., Principal Research Program Manager at Microsoft, discusses building genuine relationships to gain deeper customer understanding.
CEO and Co-founder Dave Carruthers’s article on why cross-functional collaboration is essential in market research was published by Quirks Media. Read the article here. Related posts: Dave Carruthers guest article published by Quirks Media Unlocking Consumer Insight Trends: Analysis and Making Sense of It Article in Quirk’s Media print magazine
Dennis Wakabayashi, a customer experience expert, discusses practical strategies for establishing and enhancing customer experience initiatives.
Our SVP of operations, Victoria Hedley, was quoted in this article about how we recognize employees in a hybrid and global culture. Read the article here. Related posts: Voxpopme SVP quoted on how we recognize employees How to share customer feedback with employees From the start: The Essential Guide to Building a Market Research Team
This article looks at the consumer study that asked people how they feel about wearing a mask in public and if others should be required to.
Jennifer Pembroke Johnson discusses how to truly create a consumer-first mindset in business, product, and marketing strategies.
This article discusses how to do brand health tracking correctly to stay updated on how consumers feel and perceive a brand.
This article looks at the consumer study that asked people how affected they are by rising interest rates and the impact on purchases.
Voxpopme launches two new video analysis solutions to help leaders make decisions quickly and accurately using video survey software.
Emmanuel Probst from Ipsos discusses customer influence strategies and the importance of customer conversations.
Jo Munton, global insights senior manager at Avon, discusses implementing contemporary qualitative research methods within established organisations.
Quirks Media published this guest article from our CEO, Dave Carruthers: From collaboration to technology: 6 topics insights pros are pondering in 2022 Related posts: Guest article on Quirk’s Media NerdBrand Podcast: Tactical Entrepreneurship with Guest Dave Carruthers of Voxpopme Dave Carruthers recognized as Top 50 SaaS CEO for Second Year
A look at how companies can use augmented reality in their market research. AR allows consumers to try products and then offer feedback.
This article looks at the consumer study that asked people how they feel about 5G technology. We gathered 100 responses in just a few hours.
Rob Volpe discusses why empathy is declining and what steps can be taken to address this issue through meaningful dialogue.
We live in a world where we're inundated with data. As a result, it's crucial we master storytelling in market research to influence.
This article shares the results of a consumer study that discusses the question of how consumers feel about drone delivery.
Customer experience expert Shep Hyken chats with Voxpopme CEO and Co-founder Dave Carruthers on his podcast. Listen here or below. Related posts: Responsiveness in customer service matters, so why are some brands struggling? Dave Carruthers recognized as Top 50 SaaS CEO for Second Year Dave Carruthers Named Industry Change Agent of the Year
Staying relevant in an ever-changing market can be a challenge, but there are ways to do that. We'll discuss some in this article.
Jay Lister, global consumer insights director at Reebok, discusses brand health tracking, methodologies, and how insights translate into business decisions.
This article shares the results of a consumer study about who drinks hard seltzers and why. We asked 200 consumers in the United States.
This article shares the results of a consumer study about tech trends as predicted by consumers in the United States. We unpack the trends.
This article discusses the importance of a customer experience program and is based on a conversation between Luke Williams of Qualtrics and Jenn Vogel.
Voxpopme’s VP of Research Brian Monschein explores how DIY market research has evolved and challenges teams encounter.
A year-end recap analysing all 2021 episodes using Voxpopme’s platform to identify recurring themes among insights leaders.
Hertz is adding 100,000 Teslas to to its rental fleet. We asked consumers in the United States how they feel about renting electric cars.
Vice President of Marketing Jennifer Vogel joined an episode of “The Lifelong Customer Podcast” to discuss B2B customer-led growth and marketing metrics that matter. Related posts: What business growth strategies are best for my business? Marketing and customer insights – how to make it work What goes into implementing product-led growth strategies?
Tech Captains interviewed CTO Andrew Barraclough in this 2022 article and they discussed: how do video surveys work why video feedback is good for brands and more.. Read the entire article. Related posts: [Consumer Study] What are the biggest tech trends of 2022? MR tech assessment: How to pick the right market research technology How […]
Carol Haney from Qualtrics discusses the seven steps CMOs use in their research strategies and best practices.
Our CEO and Co-founder Dave Carruthers was a guest on the GreenBook podcast to discuss decentralized autonomous organizations (DAO) and how they will impact the future of the market research industry. You can listen here and below. Related posts: Dave Carruthers recognized as Top 50 SaaS CEO for Second Year Unlocking Consumer Insight Trends: Analysis […]
This article shares the results of a consumer study that discusses the question of where people workout? Home workouts vs. gym?
A look at how marketing and customer insights can work together to drive business results together and understand customers.
Ryan Barry, president at Zappi, discusses the democratisation of market research and how professionals can adapt to evolving practices.
Nutritional labels can be most useful when they are read. But do consumers read nutritional labels? And how do they feel certain ones?
This article discusses why multicultural research isn't always happening and how brands should make it part of their market research.
Accessibility issues in research happen and in this article we discuss how to understand and overcome them.
Two research professionals from the Insights Association’s IDEA Council discuss their report on the evolution of demographic questions in surveys.
This article looks at the future of market research and what researchers can do to be as ready as they can be for it.
Joanna Lepore, Strategic Foresight Lead at Mars Wrigley, discusses how foresight shapes the future of market research and business strategy.
We asked 55 consumers in the United States that own home security cameras whether or not they would tell visitors about the cameras.
Jamin Brazil discusses the importance of understanding Gen Z, how they differ when working with researchers, and strategies for brands.
This article discusses how market researchers can get feedback and insights from younger consumers through video surveys.
We asked 100 U.S. consumers what their plans are for Black Friday shopping. In just eight hours we had their answers.
Ray Poynter, a four-decade veteran at Potentiate, discusses the future of market research and strategies for preparing for upcoming changes.
We asked 100 U.S. consumers if they've been affected by the supply chain shortages in this market research online community study.
Kiln profiled our vice presidents of operations in this article on its website. The article says in part: “Over the last year, our curiosity and necessity for new technologies has grown immensely. This is true for video in particular; when you compare the volume of video-based communication being used five years ago to today, the […]
Will market research automation replace human researchers? I doubt it but let's dive into that topic further.
Terrae Schroeder discusses technology adoption challenges in market research and strategies to improve adoption rates.
Voxpopme CEO and Founder Dave Carruthers was a featured guest on the “This is Product Management” podcast. You can listen to it below. Related posts: Unlocking Consumer Insight Trends: Analysis and Making Sense of It Platform provides brands with consumer-led video feedback: Q&A “This is Product Management” Podcast Appearance by Voxpopme Managing Director
Voxpopme has been listed as a top analytics company in Utah by Data Magazine. Learn more here about the listing.
This article looks at how to pick the right pieces of market research technology while doing a MR tech assessment.
This consumer study asked people their opinions about fast fashion.
Mike Stevens, founder of Insight Platforms, discusses top skills for researchers and where to direct professional development efforts.
We asked 100 consumers in the United Kingdom their thoughts on meat vs. plant-based diets. Here's what we found.
Matthew Handegaard discusses using online panels in qualitative and quantitative research, covering participant recruitment and effective questioning techniques.
We asked parents in the United States if their families are participating in Halloween this year. What we found in our latest consumer study.
Annie Pettit discusses effective survey design, psychological factors affecting respondents, and techniques for asking better questions.
We discuss in this article how to keep a pulse on customer health. How should it be measured and how do we keep everyone healthy?
Nick Graham, global head of insights and analytics at Mondelez International, discusses how companies can use insights to be more innovative.
Voxpopme integrates Zoom to help you find and share qualitative insight faster. Discover the new way to understand and organize remote research.
Priscilla McKinney, CEO of Little Bird Marketing, discusses shortening the distance from consumer to maker.
Anthony “Tas” Tasgal discusses the significance of compelling storytelling in market research and crafting narratives that are impactful.
We asked 100 consumers whether they would buy the new Ray-Ban Stories smart glasses. This article shares their opinions, gathered with video.
Sebastian Schuliaquer, insights director at Kellogg, discusses common problems that may impede higher-quality research.
Raj Manocha, CEO of Methodify, discusses how to maximise the value of market research technology.
Voxpopme CEO & Founder, Dave Carruthers, recognized as one of The Top 50 SaaS CEOs of 2021 by The Software Report.
Basel Fakhoury, CEO of User Interviews, discusses the importance of speed in market research and strategies for conducting research more efficiently.
A Slice on Dave Carruthers, Serial Entrepreneur and Founder and CEO of Voxpopme.
Hana Ben-Shabat, author of “Gen Z 360,” discusses what brands may be overlooking about Generation Z.
Reginé Gilbert, a usability and accessibility expert, discusses how to make market research more accessible to participants and stakeholders.
Voxpopme team members explore how to effectively leverage Zoom for conducting customer interviews and gathering feedback.
Michelle Gansle discusses her role as Global VP of insights at McDonald’s and her professional responsibilities.
Voxpopme’s video survey software is recognized as the leading qualitative solution for the second year running in the GRIT Report 2021.
Three Voxpopme leaders discuss the company’s second-consecutive No. 1 ranking for Qualitative Solution on the GRIT report.
Voxpopme Founder and CEO join BILL STAIKOS for EPISODE 51 of the Be Customer Led Podcast to talks about the future of feedback.
Ashley Shelley from DISH Network discusses how DISH uses video surveys to make customer-centric decisions.
Kalil Vicioso, board member of Insights in Color, explores the importance of multicultural research, what it entails, and strategies for conducting it.
Jude Olinger from The Olinger Group discusses how Voxpopme has partnered with his company to marry video surveys with augmented reality.
Gilad Barash, VP of Analytics at Dstillery, discusses strategies for identifying customer priorities when considering social activism initiatives.
Scott Brinker, a leading marketing technology expert, shares insights on selecting appropriate technology solutions and evaluating market research tools.
A look at what has happened with digital transformation of feedback in the recent past. Technology is evolving and that includes in insights.
Using global video market research gives brands access to human feedback that’s deep in meaning and emotionally engaging from around the world in minutes.
Carrying out a video market research project? Then here are some key considerations to think about before you get started.
To understand the omnichannel customer experience know preferences where customers want to interact, evaluate or buy products.
Melina Palmer discusses the disconnect between what customers think and what they actually communicate.
Want to make informed, customer-centric decisions faster than ever before? Here's how automated sentiment analysis of video feedback could help...
Dave Carruthers joins the NerdBrand Podcast to share his winding story of entrepreneurship, the difference between having an idea vs. an executable vision, and strategy vs. tactics.
This article discusses the role of customer influencers - when they matter, how to identify them and connect with them in our customer strategies.
Voxpopme power users follow these steps to get the most out of our qualitative research software to understand customers.
In this article we discuss how market research can help us understand the future of communications. What will the impact of emerging tech be?
Braden Johnstone from Voxpopme discusses building and maintaining lasting business relationships with customers.
Dr. Graham Kenny discusses why data cannot replace talking to customers and the importance of direct customer engagement.
Disruptive brands can make a difference in customer's lives - especially when they disrupt the market by being more customer-centric.
Maher Beltaifa from Faurecia discusses his award-winning video survey work exploring how people want to communicate in their cars.
Rand Fishkin, founder of Moz and SparkToro, discusses how to identify your customers’ biggest sources of influence and reach them effectively.
CEO David S. Kidder of Bionic shares his perspective on how established companies can innovate to meet evolving customer needs.
Lauren Stafford-Webb and Jean-Michel Hoffman from SoFi explore how companies might conduct consumer research without a dedicated insights department.
On National Honesty Day we wanted consumers telling the truth about brands they used today. Fifty consumers uploaded their responses.
David Cancel, CEO of Drift, discusses insights applicable beyond traditional SaaS boundaries at the 2021 Virtual Insight Summit.
Mimi Swain, Chief Revenue Officer at Ring, discusses how to simplify insights across complex business structures.
Jennifer Saenz, Global CMO of PepsiCo, discusses how even big, iconic brands must grow and evolve or risk getting left behind.
Ross Wainwright, CEO at Alida, discusses how companies can partner with customers for better business decisions.
Elisabeth Trawinski discusses how video-based research can drive meaningful business impact and earn leadership buy-in.
James Dodkins is against customer feedback but what does that mean? What are the disadvantages of customer feedback and how can companies do better?
This article discusses how market research technology can help companies be more customer-centric in their initiatives, especially in marketing.
Khary Y. Campbell discusses how to select appropriate technology platforms for market research goals.
Tara Robertson, CMO at Teamwork, discusses building teams that work well together and make customer-centricity a priority.
Positive feedback matters. That's why Voxpopme released this "positive-only" feedback feature in the platform on April 1, 2021.
An April Fool’s Day joke episode humorously announcing a fictional “Positivity Filter” feature.
Bianca Pryor from BET discusses the importance of content optimisation and testing to create the best possible customer experience.
Qualtrics reveals how video surveys can help you to stand out from your competitors by understanding your customers.
Rick Kelly, Chief Product Officer at Fuel Cycle, discusses how market research technology can help us understand our customers.
James Dodkins, a prominent UK customer experience influencer, shares his controversial critique against customer feedback practices.
Georgiana Laudi, a marketing executive and growth advisor, shares insights on how businesses can grow through Customer-Led Growth strategies.
Megan Kehr from PepsiCo discusses how humanising the customer helps us understand them better through video survey research.
Kristin Luck discusses nontraditional growth strategies for data-driven technology firms and emerging CPG brands.
Luke Williams from Qualtrics discusses customer experience topics and how a CX program can help your business.
Andy Barraclough, co-founder and CTO at Voxpopme, explores the steps of customer-led product development and design thinking.
A sampling of Valentine's Day love letters customers wrote and read to their favorite brand thorugh our video feedback platform.
Steve Walker hosts Jenn Vogel, VP of Marketing at Voxpopme to discuss how video is a highly engaging medium in the social media and marketing worlds.
Brenna Ivey discusses how organisations can structure and manage data to derive actionable consumer insights.
Shep Hyken, a customer service and experience expert, discusses helping companies deliver exceptional customer service experiences.
Cherie Leonard from Colgate-Palmolive discusses how research priorities have changed and their approach to foresight during the COVID-19 pandemic.
Voxpopme CEO Dave Carruthers interviews keynote speaker Lonnie Mayne about the importance of CX and what the future looks like.
Michelle Gansle, global lead for insights transformation at Mars, shares recommendations for research during uncertain times.
This episode discusses insights evolution and how having better insights can be a competitive advantage, featuring conversations with industry leaders.
Voxpopme CEO Dave Carruthers discusses the evolution of consumer research methodologies and strategies for prioritising customer insights.
Eva Tsai from Google discusses how marketing teams leverage customer insights and the skills marketers need.
How video research can help to connect with broader audiences by simply sharing knowledge and understanding target audiences better. And how original research can help you improve your marketing strategy.
Alchemer partners with video survey software leaders Voxpopme to capture customer-recorded video feedback for key clients.
Integrated solution will enable brands to acquire rich and deep insights from their customers through video feedback TORONTO — November 17, 2020 — Alida (formerly Vision Critical), the world’s first CXM and insights platform, today announced its partnership with video survey software leader, Voxpopme, to help brands understand and amplify their customers’ voices with video. […]
KANSAS CITY, Mo. – October 7, 2020 – Service Management Group (SMG), a global customer, patient and employee experience management provider, and Voxpopme have announced a strategic partnership to help brands advance qualitative insights through the capture and analysis of video feedback. As an experience management provider to more than 500 brands, SMG combines platform […]
Staying nimble in response to an ever-changing world is nothing new, but 2020 has brought unprecedented challenges to businesses large and small across every sector of the economy. As companies have adapted and, in some cases, reinvented how people interact within organizations, protocols for engaging with customers have changed just as drastically. Find out how […]
Dave Carruthers, Voxpopme's Chief Executive Officer, has been named a Top 50 SaaS CEO of 2020 by The Software Report.
Read this post to learn how you can promote cross-team collaboration (or intercompany partnerships) and build a culture of change management.
Voxpopme’s video feedback platform has been recognized as the leading qualitative solution in the latest edition of the GreenBook Research Industry Trends (GRIT) Report. The report, based on the most comprehensive survey of the market research industry, compiles data to produce the GRIT Top 50 Innovative Suppliers list and subcategory lists. For the fifth year […]
Qualtrics announces enhancements to their Voxpopme integration, empowering customers to easily capture video feedback that directly integrates into the Qualtrics XM Platform™.
At the Virtual Insight Summit, we connected with Cherie Leonard, the lead for Foresight & Sustainability Insights at Colgate-Palmolive, to talk about how Colgate’s research priorities have changed, and their approach to foresight and predictability for consumer understanding during the COVID-19 pandemic. With massive shifts consumer behavior, insight teams have suddenly found themselves with […]
SALT LAKE CITY, Utah. — Apr. 2, 2020 — Voxpopme, the world’s leading video feedback company, today announced that Executive Director of Google Cloud Marketing, Eva Tsai, has joined the company’s board. Her appointment will support Voxpopme to drive significant growth through innovative go-to-market strategies, increasing demand for consumer-recorded video feedback and analytics. Over the […]
We recently sat down with Michelle Gansle, the global lead for insights transformation at Mars, to hear her recommendations for research during uncertain times in light of the COVID-19 pandemic. The world is changing rapidly these days, and the environmental and economic shifts in the world are having a major impact on insights […]
SALT LAKE CITY, Utah. — Mar. 18, 2020 — Voxpopme, the world’s leading video feedback company, today announced that Founder & CEO of Red Shoes Living, Inc and former InMoment President, Lonnie Mayne, has been appointed as Chairman of the company’s Board. His appointment will help Voxpopme continue its mission to make video the preeminent […]
Voxpopme has been recognized as one of Europe’s fastest-growing companies by the Financial Times and Statista in the FT1000 Ranking for 2020. Now in its fourth year, this ranking of businesses by turnover growth includes disrupters riding high on the latest technological innovation, as well as the web-savvy retailers being lifted by consumer trends. As […]
Voxpopme, the world’s leading video feedback and analytics company, is delighted to announce it has placed 30th in Deloitte’s 2019 UK Technology Fast 50 ranking. The awards recognize and rank the 50 fastest-growing technology companies in the UK, based on the last four years of revenue data, and are sponsored by DLA Piper, Oracle NetSuite, […]
GreenBook, the market research industry’s leading media company, has released the third edition of Insights That Work eBook. And after climbing to 11th in the GRIT Report’s Top 50 Most Innovative Suppliers, Voxpopme was invited to publish a case study with one of our awesome customers. So we’re sending a huge thanks to Shell for […]
Venture funding offers vast opportunities for startups and can be a pivotal step en route to the unicorn-laden, SaaS promised land. However, despite being a well-trodden path for some, raising venture capital (VC) money is often a new experience for many technology CEOs. As a result, it’s a journey that’s fraught with surprises and challenges […]
We’re excited to announce today that Voxpopme CEO & Founder Dave Carruthers has been named the NGMR/Insights Association Industry Change Agent of the Year at the 2019 Corporate Researchers Conference. For the last decade, the Industry Change Agent Award has recognized exceptional individuals that are shaking things up and doing things differently in the insight […]
Think about the last time you received feedback from someone via voice call, text, or email. Whether it was asking a friend what they thought about your recent party or checking with a coworker on some reports, you weren’t able to see their facial expression and body language, and probably couldn’t get the full effect […]
Today, Origin Ventures posted about their recent investment in Voxpopme. We’re thrilled to have Origin as a partner supporting our growth, and are excited to see what the future holds. Take a look at why Origin is excited about Voxpopme! (Original post) We are pleased to announce Origin Ventures’ investment in Voxpopme, an enterprise software […]
Financing highlights the explosion of video applications in business technology SALT LAKE CITY, Utah. — Aug. 25, 2019 — Voxpopme, the world’s leading video feedback and analytics company, today announced that it has closed a $9M Series A1 equity financing led by Origin Ventures, with participation from existing investor Mercia Asset Management PLC and new […]
As all great researchers know, question wording in consumer surveys is critical to getting the right results that meet your objectives and result in authentic, unbiased feedback. Video research is no different, so the experts at Voxpopme have compiled some tips unique to writing amazing video questions for truly agile qualitative feedback. Related posts: How to use […]
The rise of big data analytics has enabled businesses to glean deeper insights, but clients now want faster, cheaper and more innovative research. It is not surprising to learn then that the industry has changed radically over the last ten years as the rise of big data analytics, new technology solutions and an increasing tendency […]
Today’s market research industry is being disrupted on nearly every level. CMOs who previously relied on rapid mass quantitative data collection now know these statistics lack the qualitative insight needed to establish lasting, meaningful connections with consumers facing exponentially more choices every day. However, within the past few years, a growing and evolving stack of […]
[May 2, 2019, Salt Lake City, UT] Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform today announced one promotion and one appointment to strengthen its senior executive team. Jenn Vogel has been promoted to VP of Marketing to ensure effective delivery of global marketing initiatives and Cedric Guy […]
A selection of the fastest-growing UK tech start-ups have been chosen as part of Tech Nation’s next Upscale accelerator programme. The six-month-long programme is now in its fourth year and helps burgeoning companies navigate the challenges of growing to the next stage. Through a series of workshops, mentoring sessions and networking opportunities, the companies will come together […]
Tell us about your role and journey into technology. What made you start Voxpopme? Since starting my career, I’ve immersed myself in all things digital — enabling me to be involved in developing high-growth technology businesses for over 15 years. I started Voxpopme in 2013 as a project within my digital and mobile design agency, initially, launching […]
Microsoft teamed up with Voxpopme to identify influencer personalities that would resonate best with consumers for their ‘Real People’ advertising campaign. Research Challenge Microsoft has always been well aware of the influence research should have on the advertising process – running ad copy testing and in-market campaign tracking. However, for the global rollout of the […]
Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform, announces the appointment of Jon Carbone as Vice President of VideoCX, the company’s video-first customer experience solution. In the role, Carbone will report directly to the company’s CEO. Voxpopme’s VideoCX solution helps global organizations see, hear and feel customer and […]
For the Duke of York’s Pitch@Palace competition, 42 British entrepreneurial projects are nominated for the People’s Choice Awards, and the final event will take place at Buckingham Palace on November 9. The Pitch@Palace People’s Choice Award provides an opportunity to discover and vote for the leading entrepreneurs across a wide variety of Tech industries. Pitch@Palace […]
Voxpopme, a Birmingham, UK-based provider of video insight and analytics technology to the market research and customer experience markets, raised £1.5m in funding. Mercia Technologies PLC made the follow-on investment. The company intends to use the funds for the expansion of its technical and commercial teams with new hires in its offices across the UK, […]
Tech startups have a storied culture of breakneck-paced work and personal sacrifices. The industry is led by individuals who have proudly made their work their life, whatever the cost. The frantic energy of this lifestyle is exciting, and the image of it is alluring. But, make no mistake, it’s also unrealistic and dangerous. In 2013, […]
Video technology company fortifies long-term growth plans with new hire. Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform, announces the appointment of Braden Johnstone as Senior Vice President of Customer Success. In the role, Johnstone will oversee the company’s customer success and will report directly to Chief Revenue […]
Nike’s recent “Dream Crazy” ad with Colin Kaepernick went viral and sparked emotions, leading some to applaud Nike’s campaign and others to burn their shoes with the swoosh. Zappi & Voxpopme analyzed the benefits and drawbacks of the socially divisive campaign. Editor’s Note: The new Nike campaign has been a hot topic since it was released […]
Facebook and Instagram released tools designed to create a more social shopping experience with multiple opportunities for customers to both engage with companies and provide direct feedback on purchases. How big is video feedback set to become? According to Voxpopme’s founder and CEO, Dave Carruthers, if you’re a brand today, consumers need to be your […]
Everyone’s asking the same question – how do brands stay successful in the current competitive landscape? One thing is for certain, if you’re a brand, consumers are your best friend. Adotas presents a Q&A with Dave Carruthers to address these questions. Q: How does the relationship between brands and consumers need to evolve and what […]
Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform, has promoted Tom Williams to Chief Revenue Officer. The promotion follows on from 12 months of impressive growth for the company and complements the increasingly rapid adoption of agile video research by brands and agencies that wish to see the […]
Voxpopme Announces Four New Strategic Partnerships, Powering Industry Leading Technology Platforms with Agile Video Insight Delvinia, Digsite, Invoke Solutions, and Protobrand now offer their clients seamless access to video feedback Birmingham, UK [16 May 2018] — This week Voxpopme adds four new partnership integrations with leading technology platforms Delvinia, Digsite, Invoke Solutions and Protobrand. These integrations indicate the growing […]
Video insight specialists Voxpopme today launched VideoCX, a new video-first customer experience (CX) platform designed to bring the voice of the customer to life. Since launching in 2013 Voxpopme has focused on bringing cutting-edge video insight and analytics to the market research sector, as well as supporting video-driven CX programs for a number of major […]
What one crucial step can companies or managers take to support the advancement or women in the workplace? In the tenth episode of Perspectives, we’re celebrating and honouring International Women’s Day on March 8th. We ask Women in Research and the Women who have taken part in past episodes to talk about key changes and […]
London, UK – ZappiStore welcomes Voxpopme to its automation platform, offering Zappi users the option to enhance their insights with Voxpopme video response add-ons. Going live in the US and UK imminently, and 10 more markets by June 2018. Users of ZappiStore’s Creative suite will now be able to add open-ended video responses, with access […]
Voxpopme, a leading platform that provides innovative video analytics for brands such as Microsoft, Tesco, Verizon and Clorox has secured a seven-figure Series A investment over the next 12 months from Mercia Fund Managers to support its global expansion. This investment will support its ambitious growth plans and will be used to enhance the company’s end-to-end video […]
FUEL CYCLE has partnered with video analysis specialists Voxpopme to help marketers and researchers quickly capture customer feelings and sentiment to gain strategic advantages. ARTICLE FIRST PUBLISHED BY FUEL CYCLE, LOS ANGELES — OCTOBER 23, 2017 — Video enables researchers to capture six times more content and 65 percent more themes than traditional survey methods. However, […]
Video research innovator Voxpopme today launched a new, dedicated app-based qualitative solution, specifically for diary studies, called Moments. Available for iOS and Android, the Moments app will enable researchers to seamlessly run video diary studies by inviting consumers to respond to questions and tasks via videos recorded across any number of days and weeks. Researchers invite […]
In the second Perspectives episode, we’ve hand-picked sixteen top-tier thinkers within market research to talk about what they think isn’t going to change in the next ten years. I very frequently get the question: ‘What’s going to change in the next 10 years?’ And that is a very interesting question; it’s a very common one. I […]
Voxpopme integrates IBM Watson’s machine learning and natural language processing capabilities to deliver advanced video sentiment analysis. Voxpopme announced the release of new sentiment analytics for video. This is designed to bring brands closer to customers’ feelings towards products, services, adverts and more. The new sentiment analytics is powered by IBM Watson, which uses machine learning […]
Voxpopme today announced a partnership with Kantar, the world’s leading marketing insights and consultancy company, bringing scalable video insight to Kantar clients through its market-leading technology. Addressing a growing client need for speed and impact in market research, this partnership with Voxpopme provides Kantar with the tools to connect with consumers across the world via video feedback. […]
Mobile technology and fly-on-the-wall digital video research are proving to be a breakthrough in understanding the behaviour of previously difficult-to-reach consumers For 50 years researchers have known that the research we do isn’t always the research we need. Results may take weeks or months. When we respond to surveys, we hold back or make ourselves […]
Related posts: How to ask inclusive demographic questions in your market research Best Practices for Video Research: Writing Amazing Video Questions for Brand and Product Feedback Leave No Stone Unturned: How to write research questions
Video research innovators, Voxpopme, today launched a new app to help researchers capture video feedback in-field without an internet connection, using mobile or tablet devices. Available for IOS and Android, ‘Voxpopme Offline’ enables researchers to record respondents in an interview style – capturing multiple video responses that can later be uploaded to the Voxpopme portal. […]
WARREN, NJ (January 17, 2017) – As more consumers embrace video capabilities, Lightspeed can now leverage this medium to gather more insightful input from survey research. Today, Lightspeed announces the global launch of Video Answers. Partnering with Voxpopme, Lightspeed offers clients the ability to capture and analyze video open-ends, at scale and in real time. “There’s no doubt […]
KPMG has announced the Midlands finalist of its Best British Mobile Startup 2017 competition, with local video insight specialist company, Voxpopme, taking the gong. 12 startups from across the region went head to head at the professional service firm’s One Snowhill office in Birmingham, each competing for the chance to win a trip to Mobile […]
Video insight pioneer Voxpopme has announced the addition of former Esomar President, Dan Foreman, to its rapidly expanding team. In keeping with their video-first approach, Voxpopme recorded a short interview with Dan at TMRE ‘16 to introduce his appointment to their advisory board. Dave Carruthers, Voxpopme CEO, commented; “The last 12 months have been incredibly […]
Voxpopme, the leading video platform for Market Research and Voice of the Customer insight, today announced the completion of a $1.5 million growth funding round. The investment will support the company’s next stage of growth and its intent to become the industry standard for video capture and analytics. Existing shareholders and prominent UK angel investors […]
Video research technology company Voxpopme has been recognised as leading the way in millennial engagement, winning the category ‘Get ME What I Want, When and Where I Want It’ at the Millennial 20/20 summit in London today. The prestigious awards recognise and reward companies that enhance customer experience and personalisation, increase sales revenue, improve product […]
Voxpopme, the leading video platform for Market Research and Voice of the Customer insight, today announced the launch of its on-demand video research app in Australia. The launch follows the successful expansion of Voxpopme’s full suite of services across the Asia-Pacific region and will allow Australian clients to join leading global brands including Cisco, Tesco […]
New tool allows researchers to organise and analyse video response content quickly and effectively Voxpopme, the leading platform for capturing short video responses for market research, today announced the launch of its new Theme Explorer tool. Theme Explorer uses advanced thematic analysis to organise video content such as transcriptions and time codings into themes. Ultimately, […]
Discover how this global beverage company captured rich qualitative feedback at the speed and scale of quantitative studies.
In this interview, Jenn Vogel will interview an AI-created human to give us the details on AI in research. I asked my questions in the Open AI platform, and the
A lot. We know that. But let's dive a bit deeper. We used video surveys to gather feedback from U.S. consumers about their purchases. For more: /video-surveys-w
See how Liberty Mutual used video feedback to uncover why their ad outperformed others, revealing key insights that will inform future ads.
Discover how Philips enhanced consumer-centric innovation with Voxpopme's AI-driven insights platform, saving 30-40 minutes per interview and boosting research efficiency by 97%.
Beauty brand taps AI-driven insights to inform product innovation, improve market alignment, and accelerate career growth within the team.
See how a global beverage manufacturer used Voxpopme’s AI to scale consumer insights, save time, and drive empathy-led decisions across teams.
Alaska Airlines used video feedback to gain deeper customer insights and improve their overall experience. Learn more.
Beverage giant amplifies key insights for decision-makers with AI and showreels, ensuring data-driven strategy and product alignment.
Financial services firm digs deeper into customer insights with AI, aligning products with customer needs amid economic uncertainty.
Discover how the British Red Cross uses Voxpopme to gather video-based supporter feedback in hours, fast-track innovation, and democratize insight across teams.
Discover how AI-driven qualitative research helps CPG brands develop better products, enhance consumer insights, and drive market success.
Wine producer centralizes research, fostering collaboration across teams with shared insights, speeding innovation and time-to-market.
Retail giant transforms DIY research, slashing costs and speeding up studies with AI, to adapt quickly to market and consumer trends.
Food company drives innovation with AI insights, adapting to market shifts in consumer tastes, spending habits, and delivery trends.
Media giant gains independence with DIY research, using AI tools to reduce costs, increase efficiency, and generate actionable audience insights.
How a global consumer goods company streamlined UX research with Voxpopme, achieving 75% faster execution, 60x faster analysis, and 100% tool consolidation.
How a leading Australian dairy company shifted from product-led to consumer-first innovation using Voxpopme, replacing guesswork with insight-led decision-making.
How a financial services research team delivered consumer insights in under 48 hours over Christmas, turning a high-stakes deadline into executive credibility with Voxpopme.
Discover how Alaska Airlines used Voxpopme to gain deeper insights and drive actionable improvements in passenger experience.
Discover how a global food and beverage brand streamlined qualitative research, cut costs by 75%, and accelerated insights 60X faster using Voxpopme’s scalable platform.
Shell collected 500+ consumer responses in just 4 days, enriching research with real-time sentiment analysis and actionable insights. Learn how.
Facing budget cuts, a QSR brand uses AI-driven qualitative research to maximize insight output, reduce costs, and boost market agility.
See how Kelley Styring of InsightFarm uses Voxpopme's AI for scalable qual research, achieving faster analysis and significant cost savings.
MW Chocolate used video ethnography to study consumer road trip behavior, uncovering real-time insights for boosting summer sales. Learn more.
See how a global software company used Voxpopme to speed up qualitative data analysis, reduce research costs, and scale insights.
Mars streamlined customer research with Voxpopme, replacing slow, costly methods with fast, video feedback from real customers.
Ecommerce leader enhances UX with AI-driven insights, consolidating tools and adapting flexible pricing for streamlined decision-making.
With a video-enabled in-home product trial, Mars Confectionary gathered feedback from a wider audience in a natural environment. Learn more.
How a leading travel platform scaled UX research across Brazil and Portugal with Voxpopme, achieving 60x faster analysis, 48% cost reduction, and 2x project volume.
How one insights team turned budget scrutiny into proof of value with Voxpopme — delivering 3X ROI, 300% AI usage growth, and qual at scale.
How a digital-first skincare brand scaled mobile UX research with Voxpopme, achieving 80% faster turnaround, 60x faster analysis, and 2x more projects monthly.
Voxpopme helped Burt's Bees develop a strategy for Ulta stores by capturing real-time in-store shopping experiences of Ulta customers.
Discover how trivago used Voxpopme to scale global qualitative research, cut costs by up to 65%, and deliver faster, award-winning insights.
How a global CPG brand used Voxpopme's screen recording to see real shopper behaviour across digital shelves — cutting project turnaround by 70% and boosting stakeholder engagement 5x.
At the end of the day, customers, consumers, users, whatever else you call them, are humans! So does understanding the entire HUMAN experience help companies b
A Gen Z expert discusses what you have to do to reach this generation with your surveys.
How do we measure audience engagement in media correctly and most accurately? To discuss the topic, Jenn Vogel is joined by Pedro Almeida, Founder and CEO at Mi
Take a look at this short explainer video that goes through how to record a great vox pop!
Who doesn’t want customer loyalty? Of course, we all want customers to love our products, stay with us, and be positive brand promoters. In this episode, we dis
See how C+R Research brings consumer insights to life for their clients using Voxpopme's VideoMR solution
Ray-Ban Stories are new smart glasses that just launched in partnership with Facebook and can now be purchased. You can take photos, record videos and can make
Take a minute to join Dave Carruthers as he introduces Voxpopme's new brand and mission to the world. Want to take a closer look? Head to www.voxpopme.com to se
Learn how Fremantle used Voxpopme to understand American Idol audiences and drive broadcast strategy
You can read the full blog here https://perspectives.voxpopme.com/episode/episode-2-another-story/
You can read the full blog here https://perspectives.voxpopme.com/episode/episode-5-how-can-you-best-educate-develop-and-improve-yourself-in-market-research/
You can read the full blog here https://perspectives.voxpopme.com/episode/episode-06-how-does-market-research-maintain-trust-and-authority-in-modern-times-where
You can read the full blog here https://perspectives.voxpopme.com/episode/episode-07-how-will-automation-impact-the-industry-and-you-personally-over-the-next-tw
You can read the full blog here https://perspectives.voxpopme.com/episode/episode-08-share-two-key-tips-or-tricks-for-communicating-insights-that-resonate-with-
.You can read the full blog here https://perspectives.voxpopme.com/episode/episode-09-what-three-things-will-you-do-differently-as-a-result-of-gdp/
You can read the full blog here https://perspectives.voxpopme.com/episode/episode-10-with-wire-what-one-crucial-step-can-companies-or-managers-take-to-support-t
You can read the full blog here https://perspectives.voxpopme.com/episode/what-one-research-related-firm-do-you-feel-is-the-one-to-watch-in-2018/
You can read the full blog here https://perspectives.voxpopme.com/episode/episode-12-what-are-your-top-3-tips-for-ensuring-respondent-engagement/
You can read the full blog here https://perspectives.voxpopme.com/?post_type=episode&p=1159&preview=true
The research industry certainly has evolved and continues to evolve. So does consumer behavior, and one way to stay connected to the consumer is to use advanced
Gia Laudi returns to the show to discuss her new book Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue. Let's find out w
Brenna Ivey shares her experience with the global survey tool in this soundbite from Reel Talk: The Customer Insights Show. For more on our survey software: htt
Well, this story from Brett Townsend of Quester highlights how that can happen. Are you sure the recommendation was crystal clear? #communications #storytelling
Hear from Jo Munton of Avon in this short overview of how Avon uses video surveys.
Who doesn’t need more joy in their lives? To wrap up the year, Host Jenn Vogel talks with Debby Schlesinger-Hellman, who is behind The Art and Science of Joy. S
Megan Kehr, an insights pro at PepsiCo, talks about the importance of truly knowing your customers using a gift analogy. Try video surveys to understand your cu
Consumer insights are most powerful when they are used to drive decisions and strategy for a brand, which is exactly what MANSCAPED is doing to understand its c
Maher Beltaifa, human insights manager at Faurecia, won a Viddy for researching the future of communications in cars. He discusses how the team decided to use q
Easily invite your friends to use the Voxpopme app, and receive an extra $1 for every friend you do refer.
We’ve talked about how to pick your technology on an episode with Khary Campbell, which you can listen to here: https://bit.ly/3uPR3vP In this episode, we want
Influence allows you to take video surveys for cash and be heard by your favourite brands through your recorded feedback about them. We value your time and thou
Watch Dave Carruthers introduce Voxpopme's new and exciting product: VideoCX. See the people behind your scores with video.
Visionaries use video feedback to build great brands, products, and experiences. So take a minute to see how Voxpopme’s software helps you connect with consumer
The topics of proactive research and insights teams being strategic partners to the rest of the company are important. But how can insights teams be strategic p
All products must evolve, and brands can stay ahead of the curve by creating useful product roadmaps based on customer insights. But what are the best practice
Data quality issues are distracting us from truly understanding what matters - our customers. So the data quality problem is worth fixing. To discuss that topi
Learn how Microsoft used Voxpopme to cast the best talent in their ad campaigns for increased ad effectiveness
Product Marketing Manager Betsy Nelson recounts the story of a customer who said he lost all his hair because editing focus group interviews used to be so much
In episode 14, our panel discuss the market research innovations that haven’t made it…yet!
In episode 15, we asked our panel 'Where has automation been most impactful in Market Research?'
What was the best presentation or key takeaway from an event this past year?
Being customer-centric can be easier said than done, but it’s possible when companies stick with it as a strategy and mindset. Diane Haluszka of PVH has been a
Creating what consumers actually want and doing so in a timely manner is more important than ever. But how do we say goodbye to inefficiencies and shorten the p
Discover how Sky uses Voxpopme to bring their customer closeness program to life and socialize insight that inspires
Consumers had plenty to say this year, and what better time than now to watch the highlights to wrap up the last 12 months.
Dr. Graham Kenny, a regular Harvard Business Review contributor, describes why he likes the practice of video surveys. Read more about storytelling in market r
Have you considered that generations keep evolving? Author Dennis Devlin discusses the importance of iterative research to understand generations in this clip
Author and insights executive Emmanuel Probst shares how conversational insights can get companies closer to understanding the consumer. Try conversational insi
Teammates can become isolated nowadays, and that's a problem for companies that try to drive results with their customer insights. Author Ryan Jenkins joins us
We discussed the empathy gap before on “Reel Talk.” And it’s good to know that empathy can be in short supply, but how do we close the gap and become an empathe
Maher Beltaifa, human insights manager at Faurecia, shares the power of showing video survey responses to stakeholders. For more: https://bit.ly/3fiWVc6
Try video research and create your first highlight reels now at https://www.voxpopme.com
After Year 2 of “Reel Talk: The Customer Insights Show”, we analyzed all episodes of 2022 to see what the topics were that are top of mind for insights leaders.
Megan Kehr of PepsiCo and her team used the Voxpopme platform to hear directly from customers and to understand the person behind the consumer. Learn more about
Try video-powered research strategies today at https://www.voxpopme.com.
To truly drive transformation through your company, it’s essential to have the right culture, including being clear about what needs to be done, what customers
Insights are most powerful when they help us bring value to our customers, which also shows up in sales and renewed sales. Quester’s SVP of Strategy, Brett Town
BET used the Voxpopme video survey platform to find out whether the BET audience was interested in unscripted reality shows. “The resounding answer was ‘yes’!”
Elisabeth Trawinski of Reckitt shares her video survey insights on 'Reel Talk: The Customer Insights Show' episode.
Discover Elisabeth Trawinski's video survey expertise on Reckitt's 'Reel Talk'—a deep dive into customer insights.
A short soundbite from a Voxpopme Influence community member about his experience giving video feedback to brands. Learn more about video surveys: https://bit.
Join Elisabeth Trawinski from Reckitt in 'Reel Talk: The Customer Insights Show' for a fascinating exploration of video surveys.
Voxpopme CRO, Tom Williams, presents to the Duke of York and a packed auditorium for the Pitch@Palace Finals
Get paid for sending video responses to brands who are asking questions about their products and services. Watch this short explainer video to see how it works.
Voxpopme’s software helps connect brands with consumers through real-time video feedback. Watch this short film to discover the power of video insight and why i
Take a look at some of the great reviews from our UK app users, who have successfully cashed out their earnings with Voxpopme.
New to video surveys? Hear what impact they're having for the world's leading insights professionals.
See how Wendy’s leverages video insight to bring the consumer to the forefront of brand experience and strategy
Brett Townsend of Quester discusses what an insights-driven business is, how common they are and what can happen if a business is not insights-driven.
At times, we might wonder: Why aren't consumers buying this product? As far as we know, it's a great product, and people sounded excited about it. To discuss t
Let's talk about the impact transformative brands have and how companies go about creating them. To discuss that topic, Jenn Mancusi welcomes back to Reel Talk
Data Scientist Matthew Handegaard shares how video surveys can get useful insights from audiences of 100 or fewer respondents. Try video surveys here: https://b
Add translations to your surveys and launch global studies faster without lengthy approval delays or professional translation costs.
Create high-quality, professional showreels with the Advanced Showreel Editor. Use powerful editing tools to enhance research presentations.
Ask questions and get instant AI-driven answers from your entire qualitative research repository. Spot trends and avoid duplicating past work.
See how Voxpopme's AI Chat accelerates qualitative research analysis with summaries, natural language queries, and instant showreels.
Create discussion guides for live interviews in seconds with AI. Input your research objective and get contextual topics and questions instantly.
Uncover trends and patterns across multiple qualitative research projects with AI-powered multi-project analysis.
Automatically generate insights and trends from video research data using AI-powered analysis and integrated chat functionality.
Automate in-depth interviews and focus groups with AI-powered moderation for scalable, consistent qualitative research.
Conduct in-depth interviews at scale with AI-powered moderation that handles question delivery, probing, and consistency automatically.
Generate tailored quantitative survey questions and answers instantly with AI, aligned to your project objectives.
Turn qualitative research into shareable, presentation-ready reports with AI Reporting. Generate insights instantly with a single click.
Use AI to automatically generate and customize screening question answers for faster, more effective survey creation.
Instantly create AI-powered highlight reels that showcase key research insights without manual editing.
Use Voxpopme's Theme Explorer to identify key themes in video responses and analyze sentiment at the sentence level.
Use sentiment indicators, searchable transcriptions, demographic filters, and theme detection to analyze video survey responses.
Evidence-based strategies to maximize video survey response rates, from question design to incentive structures.
Turn qualitative insights into quantifiable data with AI-powered keyword counting, trend detection, and demographic filtering.
Learn how to add and manage team members in Voxpopme without incurring additional user charges.
Enhance video research collaboration by adding comments, emoji reactions, and team engagement directly within the platform.
Manage interviews with Voxpopme's meeting links. Moderate sessions, communicate with observers, and ensure smooth participation.
Build AI-enhanced video surveys with custom questions, stimuli, and quantitative elements using the Voxpopme Audience panel.
Enhance your showreels with custom slides, subtitles, and captions in Voxpopme for polished, accessible research presentations.
Create professional showreels with Voxpopme's Editor. Add captions, subtitles, transitions, and text to highlight key insights.
Learn how to distribute video surveys to your own respondent list by creating a project with the Use Your Own Audience option.
Turn research objectives into targeted interview questions in minutes with Voxpopme's AI-powered discussion guide generator.
A guide to setting up and launching video surveys using Voxpopme, including project creation, sharing, and embedding options.
Step-by-step guide to building, customizing, and distributing showreels that bring your consumer insights to life for stakeholders.
Build tailored research panels that deliver continuous, real-time consumer insights and feedback on demand.
Create personalized survey introductions that engage participants from the start and set the tone for higher-quality responses.
Visualize insights with Data Charts. Combine quantitative data with human stories to create compelling research presentations.
Save time by duplicating existing Voxpopme projects to reuse setup details, screener questions, and video questions for recurring studies.
Integrate video responses into your existing surveys to capture richer consumer insights alongside traditional survey data.
Use geographic, income, ethnicity, and demographic filters to reach precisely the right audience for your research.
Create and launch DIY projects with Voxpopme. Collect global insights, customize surveys, and use AI tools to elevate your market research.
An introductory guide to navigating the Voxpopme dashboard, creating projects, building showreels, and searching responses.
Visualize video research data with customizable charts, word clouds, and sentence-level sentiment analysis in Voxpopme.
Use Voxpopme's Theme Tab to automatically identify recurring themes, sentiment, and insights across your video research projects.
Create impactful showreels by selecting video clips, adding slides, and generating polished presentations for stakeholders.
Set up in-depth interview projects, recruit participants, schedule sessions, and manage incentives using Voxpopme's Interview Rooms.
Flag and remove video responses in Voxpopme to ensure data quality. Learn how to report issues and request replacement responses.
Upload videos from focus groups, interviews, or other sources into Voxpopme for automatic transcription, analysis, and showreel creation.
Import and match data to video responses in Voxpopme. Add details like name, age, and gender, and use filters for deeper analysis.
Learn how to import text-based survey responses into Voxpopme for automated analysis on text-only data.
Import transcript data into Voxpopme for text-based analysis. Learn how to prepare, upload, and analyze text-only datasets.
Integrate Voxpopme's Video Capture Widget into surveys. Collect video responses, customize recording times, and optimize for mobile and desktop.
Launch projects in non-English markets using your own translations. Manage localized surveys and multilingual research in Voxpopme.
Upload and analyze audio files in Voxpopme using the Bulk Importer. Import, transcribe, and analyze audio-only content for research.
Use Voxpopme's AI Insights to analyze video research in real time. Uncover themes, explore follow-up questions, and share findings instantly.
Set up and moderate interviews or focus groups in Voxpopme Interview Rooms, with roles for moderators, participants, and observers.
Compare insights across studies with Voxpopme's Multi-Project Analysis. Filter, discover trends, and build showreels from multiple projects.
Import and analyze large volumes of text responses with AI. Uncover key insights faster and streamline qualitative research at scale.
Learn about Voxpopme's video-ready respondent community in the US and UK for collecting consumer survey feedback.
Create compelling research showreels in minutes with AI-powered clip selection, instant storytelling, and built-in customization tools.
Showcase research with AI-generated Insight Reels. Create engaging, shareable video summaries that highlight key findings in seconds.
Conduct and analyze interviews in real time with your team using online Interview Rooms. Collaborate seamlessly to gather deeper insights.
Check the browser, internet, and device requirements for participating in Voxpopme Interview Rooms sessions.
An overview of the Voxpopme platform, its core products, services, and how it enables faster, more affordable qualitative research.
Launch projects in non-English markets with Voxpopme's automatic translation services. Write in English and deploy globally.
Create and launch video surveys with Voxpopme's audience or your own. Generate links, customize styling, and capture data for detailed insights.
Create screen-sharing projects in Voxpopme to capture real-time user behavior. Target demographics and mix question types for rich insights.
Connect with respondents in real-time through video interviews with streamlined scheduling and automated analytics.
Review and manage video responses declined during quality assurance. Filter, view reasons, and request approvals in Voxpopme.
Create user accounts and assign admin, reviewer, or guest roles to control project access across your Voxpopme team.
Organize video interviews and focus group recordings by moving responses between projects. Streamline your qualitative research workflow.
Optimize unmoderated interviews with advanced settings for transcript accuracy, respondent suppression, video duration, and non-English surveys.
Use pre-designed video survey templates with quick overviews, previews, and branding controls to launch research faster.
Save and reuse your best research prompts across projects to maintain consistency and speed up qualitative analysis workflows.
Schedule follow-up one-on-one interviews with video survey respondents to uncover deeper consumer insights.
Track survey respondent flow in real-time, analyze screener performance, and optimize your survey design for better data quality.
Save projects as drafts, collaborate with your team, and access them easily from the dashboard. Work at your pace and finalize when ready.
Create, edit, and collaborate on video surveys at your own pace with Save as Draft. Refine your research before launching.
Capture every user interaction with Screen Recorder. Observe navigation patterns and hear real-time verbal feedback during UX testing and research.
Learn how to add screen recording tasks to your projects and capture real user interactions with websites and prototypes.
Use AI-powered search to quickly locate relevant video feedback responses through intelligent querying and highlighted insights.
Use AI to instantly generate customized video survey questions based on your research objectives, with full editing capabilities.
Preview video surveys across devices before launch to optimize respondent engagement and experience.
Use Voxpopme's Vendor Upload to enable secure, direct video submissions from third-party vendors with automatic processing.
Test your survey as respondents would experience it, ensuring quality and accuracy before you launch.
A step-by-step guide for enabling two-factor authentication on your Voxpopme account using Google Authenticator.
Transform raw video data into actionable insights with AI-generated reports that surface themes, hidden trends, and objective evaluations.
Let vendors and partners submit research directly to your Voxpopme account through unique upload links for centralized analysis.
Automatically record, import, and analyze online conversations with Voxpopme Recorder. Capture real-time insights effortlessly.
Answers to frequently asked questions about your Voxpopme self-signup subscription, including team invites, billing, upgrades, and cancellation.
Explore Voxpopme's service offerings including project management, reporting, custom sample sourcing, and ongoing training support.
Open-ended questions designed to spark engaging storytelling and uncover rich qualitative insights in video surveys.
Seven leading brands used video customer feedback to refine products, improve experiences, and drive massive growth.
A framework to integrate consumer research into your company and foster insight-led decisions.
Definitive steps to extract actionable insights from your video survey feedback.
From AI-driven search to automatic video recording, tools that streamline your research.
Unlock the full value of your video feedback. Learn easy, effective ways to analyze, organize, and present qualitative insights.
Expert tips on crafting screener questions that ensure suitable research candidates.
Top five best practices for running video surveys with higher completion rates.
Unlock actionable consumer insights by asking the right questions in your video surveys.
See how innovative video insights can transform each stage of your consumer research.
Discover how human insight can fuel better product decisions at every stage of development.
Learn how video feedback captures emotion, context, and authenticity to enhance customer insights.
Learn how to use video surveys to extract impactful insights and influence decisions.
An executive playbook for making research and insights indispensable to enterprise strategy when budgets tighten.
Craft powerful discussion guides and unlock deep customer insights through structured interviews and focus groups.
Your guide to conducting effective qualitative interviews that uncover rich consumer insights.
Get instant access to consumers for high-quality video responses through the Influence Community.
Learn how to craft effective prompts that unlock faster, deeper qualitative analysis inside Voxpopme.
See how the Voxpopme qualitative insights platform makes your research faster and more effective.
Perform 60X faster, AI-driven qualitative analysis with secure data handling.
Engage directly with participants through seamless in-depth interviews and focus groups.
Capture, analyze, and act on insights faster with AI-driven video survey tools.
Comprehensive research support to enhance and scale your qualitative research efforts.
Best practices for structuring, selecting, and presenting video feedback that drives action.
Take advantage of modern AI capabilities to improve market research speed and efficiency.
Streamline your video insights workflow by importing Zoom recordings for analysis.
Discover the seamless respondent experience when participating in a Voxpopme video survey.
Craft video survey questions that spark engaging storytelling and deliver actionable brand and product insights.
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