The British Red Cross is maximizing the value of real-time video insights to drive faster innovation, sharper supporter understanding, and more confident decision-making across teams. With Voxpopme, they gather authentic, video-based feedback in hours—not weeks—empowering teams to adapt campaigns in real-time and bring new fundraising products to life faster.
The Challenge
- A broad supporter base ranging from legacy givers to marathon runners and crypto donors required rapidly evolving engagement strategies
- Humanitarian urgency demanded near-instant feedback on campaigns and public messaging during fast-moving events
- Traditional research methods were too slow to support real-time decision-making across innovation, supporter engagement, and insights teams
- Non-researchers across the organization lacked accessible tools to uncover insights independently
Solution & Implementation
- Deployed Voxpopme’s video-based qualitative research platform across innovation, supporter engagement, and insights teams
- Embedded research throughout the innovation lifecycle—from ideation and validation to refinement—running multiple studies per project
- Used asynchronous video to build deeper human connection and encourage candid, constructive supporter feedback
- Leveraged Voxpopme’s AI capabilities to accelerate insight discovery, surface quotes, validate patterns, and build presentations faster
“What could have taken a month or more took just eight hours. We finalized the questions, launched the study, and shared the insights across our team the same day.”
The Outcome
- Feedback delivery accelerated by 97%—studies that once took weeks now completed in hours
- 3–4x more research touchpoints per project, enabling iterative development grounded in real supporter feedback
- Crypto fundraising campaign “Humanity HODLRS” validated and refined through three separate Voxpopme studies, with live-event reactions matching research predictions
- Democratized insight across the organization—non-researchers now empowered to launch their own projects and drive progress independently
“I’ve been using the chat tool within projects to dig deeper into the insights. I can simply ask it to pull a few relevant quotes, quickly absorb them, and incorporate them into a presentation. It’s been incredibly helpful.”