The CPG Insight Playbook
Nine decision plays for CPG insight teams. Built for the real questions your category is asking right now.
Download the playbookCPG Industry Intelligence
CPG brands are investing in loyalty. Consumers are quietly switching every day.
Private label just hit an all-time high. Your retail buyers know it. Your leadership is asking about it. The CPG teams staying ahead aren't researching faster — they're using Voxpopme's customer intelligence platform to see the shift before anyone else does.
37%
of consumers have tried a new brand in the past three months
McKinsey ConsumerWise
The CPG leader's advantage
The intelligence that changes the direction of the conversation
The CPG leaders shaping strategy at the world's best brands aren't waiting to be asked. They're walking into rooms with evidence that changes the direction of the conversation, because they've built a deep knowledge of their customers through Voxpopme.
When your intelligence moves at the speed of your market, you become the person leadership depends on. Not to deliver research. To define what happens next.
Built for CPG
The decisions CPG teams are facing right now.
We know insight teams in CPG are navigating more pressure than ever — from private label competition to shifting consumer loyalties to leadership expecting answers faster than research has traditionally been able to move. We built the CPG Playbook so you can get to the answers that drive bold decisions, without starting from a blank brief every time.
Own the shelf ↗
Your pack, claim, or price isn't winning in-store.
Find out exactly what's blocking choice — before your next category review, not after it.
Claims testing
Pricing test
Shelf test
Bring the brand to life ↗
You know what your brand says. You need to know what consumers actually hear.
And whether it still fits how they live.
Brand perceptions
Show & tell
Segmentation study
Protect the brand ↗
Loyalty is soft, share is slipping, and your tracker isn't telling you why.
Get to the switching trigger before a competitor capitalises on it.
Brand switch study
Friction deep dive
Brand loyalty test
"The goal isn't more research — it's clearer decisions."
Grab the CPG Playbook today — get every play for your category in one place.
CPG intelligence in practice
What's happening in your category right now.
Intelligence built from real consumer voice — and the resources to help you act on it.
CPG Playbook: Live Session
Watch the team walk through the plays and how leading CPG brands are putting them into practice.
Watch the sessionWe had one project where a key product line was underperforming on two major retailer sites. Once we saw the screen recordings, it was clear — shoppers couldn't find the variant. They were filtering by size and flavour, and never saw it. That wasn't something they would've said in a survey.
Senior Shopper Insights Manager — Global CPG Brand
CPG leaders. Real outcomes.
Trusted by CPG leaders who define their category.
"They stopped reporting what shoppers said. They started showing what shoppers did — and that changed every conversation."
5x
Increase in stakeholder engagement
Global CPG Brand — Digital shelf optimisation
Read the full storyQuestions CPG teams ask us
Questions CPG teams ask us.
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Agencies deliver a project. Voxpopme builds an intelligence asset that compounds with every study. When your VP asks a question on Tuesday, you're not commissioning new research — you're surfacing what you already know, in minutes, with stakeholder-ready evidence behind it.
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Your tracker tells you the score. Voxpopme tells you why it's moving — and what to do about it. Quant tells you what. Consumer voice tells you why. Most CPG teams use both.
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Voxpopme Compass works across your entire research environment — so when leadership asks a question, you're not starting from scratch. You're surfacing evidence that already exists, presented in a way that drives decisions. For new questions, the CPG Insight Playbooks mean you're starting from a proven methodology built for your category, not a blank brief.
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That's exactly where Voxpopme compounds in value. Research done by your snacks team two years ago becomes evidence your beverage team can act on today. Cross-portfolio intelligence is one of the highest-value outcomes enterprise CPG teams see.
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The playbooks slot into decisions you're already facing — category reviews, brand health checks, innovation gates. You don't need a separate research programme. Run a play when a decision needs evidence. That's it.
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We start with your category and the decisions in front of you. The Voxpopme Compass Accelerator imports up to 1,000 video minutes of existing research and launches 8 new projects using the CPG Insight Playbook — so Voxpopme Compass is working from your actual research context from day one.
Your CPG intelligence briefing starts here.
Tell us the decision in front of you. We'll start the conversation from your category — not a generic demo script.