Voxpopme Compass

Be the person who already knows.

Your team is sitting on years of customer evidence — real voices, real video, real data. Compass is the AI research agent that makes it all work for you. Search everything you’ve already built, surface what matters, identify what’s missing, and fill the gap — before the next leadership meeting.

Search First

Before You Spend

Minutes, Not Days

From Question to Decision

Every Study Connected

Cross-Project Intelligence

Built for Researchers

By Researchers

One layer on top of everything you’ve already built.

Every study, every video, every report. Searchable. Connected. Working for you. Compass sits across your entire Voxpopme environment and turns years of accumulated research into an active strategic asset — not a forgotten archive.

Unlock your research

Your team is sitting on years of answers they can’t reach.

  • Cross-project thinking is the first thing to fall off when timelines tighten
  • Nobody knows what research already exists before commissioning more
  • Strategic pattern recognition takes weeks of manual work
  • Decision-makers want answers now — not after the next study closes

What if your next answer was already in your data?

Don’t just query what you know. Work with what you know.

  • Search before you research: Ask Compass a question and it searches every study you’ve ever run before you spend another dollar. Save budget. Save weeks.

  • From brief to project in minutes: Upload a playbook or describe your goal. Compass builds the entire project — questions, sample, methodology — autonomously.

  • Cross-project intelligence on demand: Surface patterns across years of research in seconds. No manual tagging. No sifting through old files. Answers pulled from your entire research corpus, instantly.

Search before research

Three ways Compass helps you win.

Whether you need undeniable evidence on demand, faster response to market shifts, or confidence in your next strategic bet — you’ll get it with Compass.

Customer intelligence

Become the person leadership depends on.

Pull undeniable consumer evidence in seconds. Counter assumptions in real time with verified quotes and video clips. Stop being the team that reports what happened — become the team that shapes what happens next.

Lead with proof →
Market agility

Move at market speed. Advise with certainty.

When a competitor launches overnight or sales dip without warning, you can’t wait for a brief. Compass detects the signal, cross-references your existing research, identifies the gap, and delivers a recommendation — before the next stand-up.

React with evidence →
Innovation leadership

Back the bets that define your market.

Compass is your always-on strategic radar — scanning customer signals, connecting patterns, and discovering whitespace for you before your competitors see it. Walk into every high-stakes decision backed by evidence and plans, not instinct.

Shape what’s next →

From question to confident action. In one conversation.

  1. Type what you need in plain language. Compass searches every study, transcript, and data point.

  2. Compass cross-references existing research, identifies patterns, and surfaces verified consumer evidence.

  3. If something’s missing, Compass builds the project for you from a brief or a playbook.

  4. Deliver your recommendation as a presentation, showreel, or a stakeholder-ready report.

See how it works

The answer is already in your data.

Stop fielding requests and start shaping strategy. Turn your research library into an always-on strategic partner and become the person that decisions are needed for.

Shape strategy

Frequently asked questions

What is Compass?

Compass is an AI research agent that sits on top of your entire Voxpopme environment. It searches every study, transcript, video clip, and data point you have — then investigates, analyzes, retrieves evidence, and delivers stakeholder-ready outputs. Not a chatbot. Not a search bar. A research partner that works the way your team thinks.

Do I need years of data before Compass is useful?

No. Compass delivers value from your very first conversation. Upload a brief and it builds the project. Analyze a single study and get a structured synthesis with verified quotes and video clips. Start with whatever is in front of you today. The compounding comes later — every study you run makes Compass sharper.

How does Compass handle research playbooks?

Upload your proven research methodology and Compass turns it into an automated project — complete with questions, sample configuration, and methodology. It recommends the right play based on your business question and builds the project for you. Your playbooks become repeatable, scalable processes.

Can non-researchers use Compass?

Yes. Compass democratizes access without dumbing down the work. Non-researchers get guided paths and natural-language interaction. Experienced researchers get speed. Everyone gets real consumer evidence grounded in your own data — not internet summaries.

Does Compass work with tools my team already uses?

Yes. Compass connects into Microsoft Copilot, SharePoint, and Teams. Ask a question in Copilot and get routed directly to relevant consumer insights. No new login. No new workflow. No platform switching.

How does Compass verify its answers?

Compass doesn't tell you what you want to hear — it tells you what the evidence says. Every quote is validated against original video timings with sample sizes surfaced. If the evidence contradicts an assumption, Compass says so and shows you exactly where that evidence came from.

Trusted by teams that put the customer at the center of every decision

McDonald's
Microsoft
Yahoo
PepsiCo
Mars
Bacardi
Kellanova
Airbnb
Liberty Mutual
Wayfair
TXU Energy
Kao