Private label isn’t just competing anymore. It’s winning. Store brand sales grew at three times the rate of national brands in 2025, and shoppers are making the switch quietly. By the time it shows up in your brand tracker or quarterly sales report, the moment to act has already passed.
In this webinar, Voxpopme’s Director of Research, Erica Dinger, walks through the CPG Insight Playbook: a set of ready-to-run consumer research plays built to help CPG insight teams get in front of shopper signals before they hit the bottom line.
Erica covers plays across all three playbook categories: Own the Shelf, Bring the Brand to Life, and Protect the Brand. You’ll see how each play is structured, when to run it, and how stacking plays together gives your team the full picture needed to influence high-stakes decisions before they’re made without you.
Whether your packaging isn’t converting, your brand’s emotional edge is softening, or you’re trying to understand why loyal shoppers are quietly switching, this session shows you exactly which plays to run and what to do with the answers.
What you’ll learn
- How to identify what’s actually blocking shelf conversion — and why the problem is rarely what your team assumes it is.
- How to go beyond brand tracker scores to understand what consumers feel about your brand, not just what they think.
- How to uncover the real trigger points driving shoppers to switch, and what it takes to win them back.
- How to stack plays together to get a complete, multi-lens view of any consumer challenge.
- How to move your insights function from reactive and ad hoc to proactive and repeatable.
Speakers
- Erica Dinger, Director of Research, Voxpopme
- Tom Higgins, Senior Growth & Product Marketing Manager, Voxpopme
“If you’re sitting in the brand seat, you spend forty-plus hours a week thinking about your product. Consumers spend ten or fifteen seconds. Hearing from them directly, in their own words, as they move through the decision-making process, is the whole point.”