The food and beverage category isn’t slowing down for anyone. Private label is winning wallets. Health consciousness is rewriting what shoppers reach for. And the GLP-1 effect is quietly reshaping entire product categories in ways most brands haven’t caught up to yet.
In this webinar, Voxpopme’s Director of Research, Erica Dinger, walks through the Food & Beverage Insight Playbook: a set of ready-to-run consumer research plays designed to help F&B insight teams get answers when decisions are live, not after they’ve already been made.
Erica covers plays from all three playbook categories: Own the Aisle, Capture the Moment, and Lead the Category. You’ll see how each play works, when to run it, and how stacking plays together gives you the full picture your stakeholders need to move with confidence.
Whether your brand is losing ground to a store equivalent, struggling to drive that second purchase, or trying to figure out where there’s permission to stretch into new formats and claims, this session shows you how to turn consumer signals into decisions leadership can act on.
What you’ll learn
- How to pinpoint where your brand is losing shoppers — at shelf, at home, or somewhere in between.
- How to understand what drives the purchase decision and what’s quietly pulling consumers toward a competitor.
- How to test whether a new format, flavour, or functional claim will land before you commit to it.
- How to get ahead of category shifts, including the GLP-1 effect and evolving shopper values, before they move without you.
- How to combine plays to build a repeatable research system your stakeholders will recognise and trust.
Speakers
- Erica Dinger, Director of Research, Voxpopme
- Tom Higgins, Senior Growth & Product Marketing Manager, Voxpopme
“The teams that are winning are not necessarily the ones with the biggest budget. They’re the ones that have a system. By the time the insight lands for everyone else, the decision has already been made.”