WEBINAR
Tariffs at the Till: Are U.S. Shoppers Feeling the Impact?
Inside the Shopping Cart: How Tariffs Are Shaping Everyday Purchases and Emotions
In this eye-opening episode of The Tariff Tapes, Voxpopme’s Aimee Stier and Erica Dinger explore how American consumers are reacting to rising prices—and it’s about more than just numbers. From groceries and gas to makeup and morning coffee, this session unpacks the real emotional and financial impact of inflation and looming tariffs, all in consumers’ own words.
You’ll hear real voices expressing anxiety, frustration, and even anger about shrinking budgets and shifting priorities. Erica and Aimee don’t just present the data—they highlight the stories behind it, offering powerful insights that brands can use to connect more meaningfully with today’s cautious, value-seeking shoppers.
What You’ll Learn:
What shoppers really think about tariffs—and how it’s changing their behavior.
Emotional shifts driving new brand and purchase decisions.
The rise of store brands, secondhand shopping, and budget-friendly alternatives.
How consumers are redefining “luxuries” and cutting back across categories.
What brands can do to stay relevant, empathetic, and connected.
Key signals of how Americans are preparing for longer-term economic uncertainty.
“It’s not just higher prices—it’s the emotional weight of having to think hard about every purchase. That’s what brands need to understand right now.”
Erica Dinger Head of Research
Americans aren’t just feeling the pinch—they’re rethinking how, when, and where they shop. From looping in their local grocers’ clearance section to turning to secondhand options and cutting back on everyday “treats,” people are getting resourceful. Shoppers are trading down to store brands, stretching their grocery budgets, and using promotions and coupons more strategically. At the same time, they’re sending fewer impulse purchases through the checkout and focusing more on what’s essential. Many are sharing an underlying sense of anxiety and uncertainty—and while AI didn’t spark the fire, it’s clear that tariffs are adding fuel to it. For brands, now’s the time to show empathy, offer visible value, and build trust that goes beyond price tags.
Want to know what’s really going through the minds of your customers right now?
This isn’t your standard economic analysis—it’s a candid look into how everyday people are adjusting to rising prices, and what that means for the brands they buy. Hear their stories. Feel their frustration. Learn how to lead with empathy.
Watch the replay!