In this eye-opening episode of The Tariff Tapes, Voxpopme’s Aimee Stier and Erica Dinger explore how American consumers are reacting to rising prices — and it’s about more than just numbers. From groceries and gas to makeup and morning coffee, this session unpacks the real emotional and financial impact of inflation and looming tariffs, all in consumers’ own words.
You’ll hear real voices expressing anxiety, frustration, and even anger about shrinking budgets and shifting priorities. Erica and Aimee don’t just present the data — they highlight the stories behind it, offering powerful insights that brands can use to connect more meaningfully with today’s cautious, value-seeking shoppers.
What you’ll learn
- What shoppers really think about tariffs — and how it’s changing their behavior.
- Emotional shifts driving new brand and purchase decisions.
- The rise of store brands, secondhand shopping, and budget-friendly alternatives.
- How consumers are redefining “luxuries” and cutting back across categories.
- What brands can do to stay relevant, empathetic, and connected.
- Key signals of how Americans are preparing for longer-term economic uncertainty.
“It’s not just higher prices—it’s the emotional weight of having to think hard about every purchase. That’s what brands need to understand right now.”