For one global food and beverage company, research was becoming a barrier to better decisions. Insights were trapped in silos, vendors were hard to manage, and studies took weeks or months to deliver value. Voxpopme became the catalyst for transforming disconnected research into a scalable, agile insights system.
The Challenge
- Research operations were fragmented across regions with different teams relying on expensive agencies and inconsistent timelines
- Legacy platforms did not communicate with each other, creating siloed insights that rarely extended beyond regional borders
- Internal complexity and strict AI compliance standards created governance challenges that temporarily stalled digital transformation efforts
- Teams spent more time coordinating research activities than analyzing findings and generating actionable insights
- Researchers were reinventing processes repeatedly instead of leveraging unified workflows
Solution & Implementation
- Implemented a single unified platform to replace fragmented systems and align global teams under consistent workflows
- Enabled unlimited importing and access to US survey respondents, empowering teams to run research independently without bottlenecks
- Leveraged AI-driven moderation and analysis tools to deliver insights in hours rather than weeks
- Transitioned from service-heavy agency models to an agile, self-service approach, starting with North America as a proving ground
- Partnered closely with stakeholders to meet regulatory and compliance requirements while enabling platform adoption
“We were spending more time coordinating research than learning from it.”
The Outcome
- Project costs decreased from $6,000+ to a fraction of original expense, with some teams reporting up to 75% savings
- Teams can now progress from research question to insight 60 times faster, maintaining pace with rapidly changing markets
- Researchers gained self-sufficiency and no longer depend on external agencies or cumbersome legacy systems for answers
- Cross-team learning increased as insights became accessible across the global organization through centralized platform
- Voxpopme became the backbone of insight operations, chosen over competing vendors due to track record and compliance support