CASE STUDY
How One Global Brand Transformed Disconnected Research into a Scalable, Agile Insights System with Voxpopme
Overview
For one global food and beverage giant, research was becoming a barrier, not a bridge, to better decisions. Insights were trapped in silos, vendors were hard to manage, and studies took weeks, sometimes months, to deliver value. Teams were frustrated, budgets were strained, and learning rarely made it beyond regional borders.
They needed more than a tool; they needed a way to work better together.
Voxpopme became the catalyst for that change. What started as a small win in one market quickly scaled into a global solution: one platform, unified workflows, and insight delivery that actually kept up with the business.
- $4,500
- Estimated savings per project
(75% savings) - 70%
- Reduction in research
turnaround time - 60x
- Faster analysis of qualitative
feedback
“We were spending more time coordinating research than learning from it.”
Global Insights Lead
Challenge: Slow, Siloed, and Struggling to Scale
Despite longstanding relationships with Voxpopme in some regions, research operations across this company were fragmented and inefficient. Different teams were stuck in traditional research models—relying on expensive agencies, inconsistent timelines, and legacy platforms that didn’t talk to each other.
Even with digital transformation on the agenda, real progress was stalled by internal complexity. AI compliance standards were high. Governance was strict. At one point, a company-wide audit paused the rollout of Voxpopme entirely.
“Everyone was reinventing the wheel, over and over again.”
Regional Insights Manager
Solution: A Single Platform That Turned Fragmentation into Flow
What initially felt like a compliance setback became a moment of clarity: to move forward, research had to become easier, faster, and more connected.
Voxpopme partnered closely with stakeholders to meet regulatory needs while highlighting the platform’s most transformative capabilities:
Unlimited importing and US survey respondents empowered teams to run research independently, without bottlenecks.
AI-driven moderation and analysis tools delivered insights in hours, not weeks.
A single, unified platform replaced fragmented systems, aligning global teams under one consistent workflow.
North America became the proving ground. By switching from service-heavy agency models to Voxpopme’s agile, DIY approach, teams saw immediate benefits: faster launches, lower costs, and more cross-team learning. That success became the blueprint for global rollout.
Results: Speed, Savings, and Smarter Research at Scale
Adopting Voxpopme didn’t just save money—it changed how research was done.
Lower project costs: What once cost $6,000+ now costs a fraction—some teams report savings of up to 75% or $4,500 per project.
Accelerated timelines: Teams can now move from question to insight 60x faster, keeping pace with changing markets.
Self-sufficiency and enablement: Researchers no longer rely on agencies or clunky systems—they get answers when they need them, how they need them.
Importantly, when the company had to choose between two vendors with overlapping features, only one passed the test. Voxpopme’s track record, innovation, and ability to support both compliance and creativity made it the clear choice.
“Now we’re not just moving faster—we’re actually learning together.”
Head of Global Research Enablement
Today, Voxpopme is more than a vendor—it’s the backbone of the company’s insight operations. A North Star for how modern research should feel: agile, affordable, and truly connected.
Ready to Cut Costs and Move Faster?
See how one global brand scaled research, reduced turnaround time by 70%, and saved up to $4,500 per project. Download the full case study to learn how Voxpopme made it happen.
