Feeling overwhelmed by managing in-depth interviews (IDIs) and focus groups? This on-demand session shows you how to streamline every stage of the process — from planning through analysis — so you can maximise impact without the usual stress and time commitment.
Led by Erica Dinger, Director of Research Services at Voxpopme, the session is full of practical guidance you can apply immediately, whether you're managing your own projects or using Voxpopme's services.
What you'll learn
- IDI and focus group essentials: best practices for online in-depth interviews and focus groups.
- Step-by-step guidance on planning, conducting, and analysing IDIs and focus groups effectively.
- How to leverage Voxpopme Services to simplify qualitative research management.
- How to craft compelling narratives that turn qualitative data into strategic stories.
“Walk away with actionable strategies that can be applied immediately, whether you're managing your own research projects or using Voxpopme's services.”