Voxpopme's VP of Product, Betsy Shaak, and Head of Research, Erica Dinger, share real-world insights into how top research teams are applying AI moderation across the research lifecycle. Drawing from over 100 AI-moderated studies, they reveal seven strategic use cases where AI delivers real impact — without sacrificing quality or nuance.
From attitudes and usage studies to concept testing, shopper insights, and post-launch feedback, this session illustrates how AI moderation fits into a modern insights toolkit — not as a replacement for human researchers, but as a scalable, flexible complement.
What you'll learn
- 7 practical use cases for AI moderation based on 100+ real studies.
- How AI moderation enhances scale, speed, and consistency in qualitative research.
- Where AI moderation delivers the most impact — and when to opt for a human moderator.
- Real-world examples of AI used in product testing, CX, exploratory qual, and more.
- How leading brands integrate AI moderation into their end-to-end insights workflows.
- When to use AI to bridge gaps between quantitative and qualitative data.
- Key considerations for testing AI moderation with your own team.
“AI moderation isn’t replacing qualitative research—and it’s not replacing your brain as a researcher. It’s expanding your toolkit.”