AI moderation is everywhere in industry conversations — but the real challenge is knowing when it actually delivers value. In this 30-minute session, Voxpopme's Head of Research Erica Dinger and VP of Product Betsy Shaak share practical guidance drawn from hundreds of real projects. It's a research-first perspective on applying AI moderation in practice, not in theory.
What you'll learn
- When AI moderation adds value — and when it doesn't.
- Top use cases: A&Us, iHUTs, shopper insights, and concept testing.
- Red flags for using AI in emotionally charged or complex conversations.
- How to integrate AI moderation into mixed-method research designs.
- Impact on niche audiences, cultural differences, and older demographics.
- AI Moderator 2.0's focus on natural, voice-led conversations.
- How to use AI ethically and transparently in qual research.
“AI moderation isn’t a replacement — it’s a smart addition to your toolkit. When used right, it brings real scale and speed to qualitative without sacrificing depth.”