Shoppers are switching more, spending more carefully, and choosing value over loyalty. For retail insight teams, the pressure to explain why — and what to do next — has never been higher.
Footfall is shifting. Basket size is shrinking. A competitor is quietly winning on value perception. The retailers who get closest to the shopper fastest are the ones who move first.
In this webinar, Voxpopme’s Director of Research, Erica Dinger, walks through the Retail Insight Playbook: a set of ready-to-run research plays for the decision moments retail insight teams face every week. Learn what drives shoppers in-store and online. See what builds loyalty across channels. Turn shopper signals into decisions that grow the business.
The playbook covers three categories: Make the Message Land (testing what shoppers actually hear before you spend campaign budget), Reveal Brand Truth (understanding what shoppers really think about you when they’re deciding who gets their basket this week), and Own the Floor (the in-store experience — where shopping is won or lost).
What you’ll learn
- How to understand what’s really driving footfall, basket size, and switching behaviour.
- How to identify where value perception is holding — and where it’s slipping to a competitor.
- How to get ahead of shopper behaviour shifts before they show up in the trading data.
- How to test campaign creative against what shoppers actually hear — before you spend the budget.
- How to combine plays to diagnose and then solve the same problem from multiple angles.
Speakers
- Erica Dinger, Director of Research, Voxpopme
- Tom Higgins, Senior Growth & Product Marketing Manager, Voxpopme
“The retailers that we see really winning are not necessarily the ones with the biggest research budgets. They’re really the ones that have a system for hearing the shopper before the trading data tells them what has already happened. In retail right now, reaction time is really the competitive variable.”