The consumer tech category is being reinvented in real time. What people expect from their devices, their data, and the brands behind them is changing — and insight teams who can read those shifts early get to help shape what the next generation of products looks like.
Whether it’s what consumers actually want from AI features, what makes a health wearable worth wearing, or what drives loyalty in a connected home — the insight teams closest to the consumer will set the standard for everyone else.
In this webinar, Voxpopme’s Director of Research, Erica Dinger, walks through the Consumer Tech Insight Playbook: a set of ready-to-run research plays built for the decision moments that consumer tech insight teams face every day. From understanding what drives device adoption to uncovering what builds long-term loyalty — and how to combine plays to turn consumer signals into decisions that land.
The playbook is structured across three categories: Build What Wins (the pre-build phase — investing features in the right places), Own the Launch (reducing risk before you go to market), and Earn the Loyalty (turning friction into retention after the product is live).
What you’ll learn
- How to identify where your product experience is creating friction — and where it’s building genuine loyalty.
- What consumers actually want from emerging features — before the roadmap is locked.
- How to spot the unmet needs that create your next competitive advantage.
- How to validate concepts in consumer-facing language — before committing to the sprint.
- How to combine plays to tackle high-stakes decisions that need more than one lens.
Speakers
- Erica Dinger, Director of Research, Voxpopme
- Tom Higgins, Senior Growth & Product Marketing Manager, Voxpopme
“The teams that are winning right now are not necessarily the ones with the biggest budgets. They’re the ones that have a system in place for turning consumer insight into action — and making it happen quickly. When product cycles ramp up, you either have the answer when they need it, or you’ve missed the boat.”