Here are Voxpopme’s top 5 best practices for getting high video survey conversion rates.
1. Ask Relevant Questions Only
A survey respondent is six times more likely to complete a question response on a topic they are interested in than one they aren’t. So make sure you’re screening for the right survey respondents.
2. Incentivize the Respondent if Sharing a Survey Link with Customers
The Voxpopme audience is incentivized for leaving responses, but if you are using your own audience and sharing a survey link, incentivizing your respondents results in more responses and better feedback.
The Voxpopme research team has found the most effective incentive option for survey respondents is a $5 gift card. This was tested against a cash incentive ($1/$3/$5/$10) and two types of gift cards, with a Starbucks gift card proving most popular.
3. Be Honest and Show the Value of Video Surveys to Your Respondents
Survey respondents who were told about the video aspect on the survey welcome page, or even in the invite email, have a greater likelihood of uploading a usable response than those who are presented the video capture widget without warning. Additionally, emphasizing how recording a video is easier, faster, and a more powerful way for respondents to get their voice out to the company has proved to increase conversion rates.
4. Opting Out of Video and Sharing
Higher conversion rates are seen when a respondent is asked to opt out of video rather than opt in. Additionally, respondents must be informed with how their video may be used—either internally or publicly. From Voxpopme’s research, there is a low impact on opt-in conversion rates when the respondent is told their video may be used externally, with a drop of only 6%.
Recommended text:
We [insert company name] are interested in hearing what consumers think about [insert question topic] and would like to ask if you are open to sharing your comments via a video response.
The video you record will not be used beyond this study and will be stored anonymously and will not be shared in any public domain [change the usage purposes as required]. We will be using a trusted partner, Voxpopme to capture the video content.
5. Providing Tips Before the Video Record Page
If you see consistently poor video quality, here are some tips to video recording you can include:
- Provide as much detail as you can
- Make sure you have plenty of light so we can clearly see you
- Avoid places with lots of background noise so we can clearly hear you
- Show us—if you can, show us what you mean by holding an item up for us to see
- Relax and have fun!