Voxpopme's Director of Research Services, Erica Dinger, draws on 25+ years in market research to show how generative AI is transforming qualitative work — and how to put it into practice in your own projects, today.
Built for market researchers, data analysts, and business strategists, this on-demand session delivers actionable ways to enhance qualitative research capabilities with the latest AI technologies.
What you'll learn
- Practical applications of generative AI in qualitative research.
- How to streamline qualitative analysis without losing nuance.
- How to ensure accuracy and avoid bias when using AI.
- Real-world case studies of AI in action.
- Interactive Q&A with Erica Dinger.