Shell, a global energy company with 103,000 employees, needed richer qualitative consumer insights to complement quantitative data for an innovation workshop. They leveraged Voxpopme to rapidly collect and analyze video responses from consumers across multiple markets.
The Challenge
- Needed to incorporate richer qualitative insights beyond extensive quantitative research data
- Required consumer friction points and breakthrough ideas to be brought to life for stakeholder discussion
- Sought to integrate video footage seamlessly into research process for more immersive workshop impact
- Time constraints demanded rapid collection and analysis of consumer insights
Solution & Implementation
- Identified six key need states from prior segmentation study as focus areas for innovation
- Used Voxpopme to screen and capture video responses from consumers in United States and China
- Leveraged Voxpopme's automated video analytics technology for rapid theme and sentiment identification
- Integrated video responses with quantitative data to create comprehensive consumer understanding
The Outcome
- Significant reduction in time and resources compared to traditional in-person qualitative methods
- Video content created empathy among teams, making consumer challenges tangible through actual examples
- New insights emerged through consumer storytelling context unavailable in data alone
- Teams enabled to make more impactful decisions with actionable next steps addressing real consumer problems