In this webinar, Voxpopme's Director of Research Services, Erica Dinger, dives into the transformative role of generative AI in qualitative research analysis. Learn how AI accelerates every stage of the research process — from theme identification to data-driven storytelling — enabling you to handle complex, large-scale qualitative data with ease.
Erica shares real-world examples of how AI assists her team daily, offering actionable strategies you can apply to your own projects.
What you'll learn
- How generative AI enhances qualitative research by speeding up analysis of large-scale qualitative data, from transcription to insight generation.
- Practical use cases for AI in market research with real-world examples across every research stage.
- How AI uncovers key themes, trends, and recommendations for faster, more accurate data interpretation.
- Best practices for combining AI analysis with your own research knowledge to deliver nuanced, actionable insights.
- How to use AI-powered tools to analyze interviews, videos, and other qualitative data efficiently.
- Tips on verifying AI-driven insights and controlling for bias during analysis.
- How AI can help build showreels, reports, and presentations with video clips and evidence-backed insights.