Voxpopme CEO Andy Barraclough and VP of Product Betsy Shaak introduce Voxpopme Signals — an AI-powered tool that detects emerging trends, automatically launches targeted video research, and returns validated consumer feedback. This session is about delivering the right data, at the right time — not simply accumulating more of it.
You'll see how insights teams can stay ahead of business demands, connect external market shifts with internal context, and move from reactive to strategic.
What you'll learn
- How Signals detects early trends by combining external market shifts with internal business context.
- Why research gets skipped — and how Signals enables a proactive, rather than reactive, approach.
- What "automated qual" really means when AI builds studies and returns real consumer voices with nuance.
- How leading teams use Signals to identify opportunities, flag threats, and drive cross-functional alignment.
“We didn’t want to just surface trends. We wanted to know—do consumers actually care? Signals validates the ‘what’ with the ‘why’ automatically.”