Qualitative research delivers some of the richest insights in the business — but processing large volumes of open-ended data has always been a challenge. Generative AI changes that, giving teams a way to extract qualitative insight at quantitative scale. The secret ingredient? Effective prompting.
In this on-demand session, Voxpopme's Betsy Nelson is joined by Microsoft's Kasey Klansnic to show how the right prompts turn qualitative data into actionable strategy, using real-world examples and prompt-writing best practices.
What you'll learn
- Prompt writing basics: the essentials of crafting effective prompts for market research.
- Tailoring AI prompts: how to customise prompts to uncover meaningful insights from qualitative data.
- Applying prompts to real-life studies: see how prompts work in action through a real qualitative research case study.