In this practical, no-nonsense session, Betsy from Voxpopme and Shomir from Dexcom share how they’re actually using AI in their day-to-day research — not hypotheticals, but real tools and workflows that make a difference.
They walk through how AI fits into each step of the research process — from writing briefs and designing studies to summarizing interviews, analyzing survey data, and building reports. You’ll hear how they’re saving time, increasing quality, and keeping stakeholders in the loop, all while staying thoughtful about when to trust AI (and when not to).
What you’ll learn
- How to choose the right AI tools that actually work for your team (and stay compliant).
- Ways to use AI for writing research proposals, discussion guides, and stakeholder updates.
- Smart shortcuts for analyzing qual and quant data — without losing the human insight.
- How to keep your team aligned while fieldwork is happening, thanks to AI-generated summaries.
- The power of “summary of summaries” — yes, that’s a thing.
- Real examples of what not to do with AI (because hallucinations are real).
“AI’s not here to do your job—it’s here to help you move faster and think deeper. If it gets you 60% of the way there, you can spend your energy where it counts.”