Voxpopme's CEO Andy Barraclough and Chief Revenue Officer Jamin Brazil take the stage at The Insight Platforms Summit to share a clear view of where qualitative research is heading — and how AI is reshaping the tools, products, and services that power it.
Watch on demand for a grounded look at the current state of the category, plus a practical roadmap for integrating AI into your own research strategy.
What you'll learn
- Why qualitative research matters and its role in understanding consumer behaviour.
- How AI enhances qualitative research efficiency, scalability, and insight quality.
- Practical strategies for introducing and integrating AI into research practices.
- Emerging methodologies, tools, and approaches for AI-powered qualitative research.