In today’s high-scrutiny environment, every market research project is under pressure to show results. In this action-packed 30-minute session, Voxpopme’s Director of Research Services, Erica Dinger, shares the proven frameworks and practical tools leading insights teams use to defend budgets, quantify their impact, and link qualitative insights directly to business outcomes.
Whether you’re struggling to tie your research to ROI, lack access to financial data, or want to future-proof your role, this webinar delivers clear, actionable advice to transform how your insights are valued across your organisation.
What you’ll learn
- Shift from “insight language” to “impact language” for executive audiences.
- A simple, repeatable three-step framework to demonstrate research ROI.
- Budget-defence strategies during cost-reduction periods.
- How to quantify impact without access to financial metrics.
- How to make research visible and strategically essential.
- How to reduce cost per insight using AI tools.
- Real-world examples of insights driving measurable business results.
- How to communicate risk and influence budget conversations.
“ROI isn’t just a number — it’s a narrative. If you can tell the story of how your insights led to action and that action led to results, you become essential to strategy, not expendable.”