Theme Explorer helps you pinpoint specific topics within your video responses and understand respondent perceptions through sentiment data. This guide covers theme identification, sentiment classification, and advanced filtering.
Theme Identification
The system highlights where particular themes appear in video transcripts, letting you quickly locate the exact moments where respondents discuss a given topic. No need to watch every recording from start to finish.
Sentiment Analysis
For each theme, you can access a sentence-level sentiment breakdown. This reveals nuanced attitudes — for example, cost-related feedback might show a mix of neutral and positive sentiment, indicating different respondent perspectives on the same topic.
Sentiment Classification
Every theme receives a classification as positive, neutral, or negative, providing immediate context for how respondents perceive that topic across your data set.
Advanced Filtering
Filter sentiment results by specific video questions to examine how respondents feel about a theme in the context of a particular research question. This enables targeted analysis rather than broad, project-wide averages.
Outcome
Theme Explorer enables you to uncover deeper patterns in your qualitative data and support decision-making with systematic, evidence-based theme and sentiment analysis across your entire video response collection.