88: How to drive business impact through proactive research and foresight – a chat with Kyle Papanikolas of McDonald’s

We’ve heard guests talk about being proactive, getting ahead of trends, and integrating foresight into their market research strategy. But, what does it mean to do proactive research, how do companies start, and how does it help the business? Jenn Vogel is joined by Kyle Papanikolas, global insights senior director at McDonald’s, to discuss that topic. Join us.