Voxpopme Introduces Compass, an AI Research Agent for Enterprise Customer Intelligence

6 May 2026

Voxpopme today announced the launch of Voxpopme Compass, an AI research agent for enterprise insights, marketing, and product teams. In a single conversation, Compass surfaces evidence from existing research, builds stakeholder-ready deliverables, and automatically launches new research to fill gaps.

For most business decisions, there isn’t a lack of consumer evidence. The actual challenge is that the evidence is locked in old decks, siloed across multiple teams, and hidden in project folders no one knows exist. So by the time existing knowledge is revealed or new research is conducted, the business has already made the decision without the consumer’s voice in the room.

Compass removes that gap, making the full body of consumer evidence searchable in plain language, generating stakeholder-ready deliverables in the same conversation, and designing the next study when the existing research falls short.

Brands across CPG, Food and Beverage, Consumer Tech and Retail who have used Compass are responding to executive questions with strategic guidance when it matters, letting the value of research compound with every study, and bringing the consumer’s approval into market-defining decisions.

CEO Statement

Andy Barraclough, Founder and CEO of Voxpopme, said: “Most teams already have the answer. The challenge is having it in the room when the decision is being made. Compass is the research partner that does what good leaders want to do: find the evidence, provide vetted recommendations, build the deliverable, and design the next study when gaps arise. With Compass, you get strategic consulting from every conversation.”

What’s Available Now

From day one, Compass delivers cross-project querying and synthesis, search across the full repository, report generation, PowerPoint and showreel creation, and automatically launches new projects.

The Compass Accelerator Program

To help teams create strategic impact from day one, Voxpopme is launching the Compass Accelerator Program. The program imports up to 1,000 video minutes of existing research, launches 8 new projects using Voxpopme’s Insight Playbooks, and configures Compass with the customer’s research context from the start. Capacity is limited and reserved for net-new Compass subscribers activating by June 30, 2026. Existing Voxpopme customers can switch on Compass and use it with existing data.

Live Demonstrations

Voxpopme will demonstrate Compass live at Quirk’s London (May 7, 2026), The Effie Gala (May 27, 2026), and Quirk’s New York (July 29). For leaders attending Quirk’s London, Compass will be featured in the session From signals to strategy: How research agents are powering smarter business decisions (Room 4, 1:45–2:15 pm). Voxpopme will be at Booth 614 throughout the event for live walkthroughs.

Availability

Compass is available now. Request an introductory call to explore Compass and start mapping it to your use case.