Skip to main content
< Go back to Webinars

WEBINAR

The State of Qual 2025 – Why Human Truth Still Matters in an AI-Powered World

Discover the trends redefining qualitative research in 2025—from AI-powered workflows to always-on consumer conversations—and learn how leading insights teams are turning depth into decisive action.

Discover the trends redefining qualitative research in 2025—from AI-powered workflows to always-on consumer conversations—and learn how leading insights teams are turning depth into decisive action.

In a world racing toward automation, this insightful webinar hosted by Voxpopme’s CEO Andy Barraclough and SVP of Sales Kandice Coltrain reminds us why qualitative research has never been more vital. From the rise of AI to cultural complexity and executive pressure to “move fast but understand deeply,” this conversation unpacks the latest trends reshaping how research is done—and why qual at scale is the key to staying connected with real people.

You’ll hear why leading brands are embedding qual earlier in the decision-making process, how AI-powered tools are speeding up discovery without replacing human empathy, and why trust, nuance, and agility are the new currency of impactful insights.

What You’ll Learn:

  • Why qualitative insights are core to strategy in 2025, not just “color commentary”.

  • How brands are integrating qual into agile workflows across product, CX, and marketing.

  • What “always-on qual” means—and how it helps teams move with confidence and speed.

  • How AI enhances workflows without compromising authentic consumer connection.

  • Why trust, transparency, and evidence are essential in an era of AI-generated content.

Andy Barraclough

Qual used to be the bottleneck. Now, it’s the velocity driver. It helps you move fast—without skipping the human understanding that matters most.

Andy Barraclough CEO & Co-Founder, Voxpopme

Ready to bring your qual game into 2025?

👉 Start a conversation with Voxpopme about operationalizing AI-enhanced qualitative research—or scan the QR code from the webinar to connect directly with Andy or Kandice. Whether you’re experimenting or scaling, Voxpopme is your partner in building research that’s fast, flexible, and fiercely human.