In this candid, forward-thinking session from the Quirks Virtual Summit 2025, Voxpopme's VP of Product, Betsy Shaak, pulls back the curtain on the AI Moderator. Far from just another AI buzzword, this tool is built by researchers, for researchers — balancing real human insight with the power of scalable technology.
Betsy walks through what makes Voxpopme's AI Moderator different — from its video-first, conversational design to the thoughtful ways it supports sensitive topics, rapid-turn research, and hybrid qual approaches. Whether you're running IDIs across time zones or exploring fresh methodologies, this session gives a practical, grounded look at how to unlock rich qualitative data at scale — without losing the human touch.
What you'll learn
- How to conduct rich, scalable qualitative interviews using AI — without sacrificing depth or context.
- Why video-first AI interactions drive better participant engagement and trust.
- When to use AI moderation alone, and when to combine it with human moderators.
- Real-world use cases — from sensitive health topics to fast-turn current events.
- How Voxpopme ensures transparency and trust with video-backed evidence for every insight.
“We didn’t build this to replace researchers—we built it to free them up. So you can focus on the ‘why’ behind your insights, not just the logistics of collecting them.”