Generative AI is reshaping market research, and 80% of industry leaders now use it regularly. In this on-demand workshop, explore how generative AI can accelerate your research, cut costs, and spark new ways of thinking.
Built for insights leaders who want to stay ahead, this session combines practical training with interactive discussion on where AI is taking qualitative research next.
What you'll learn
- Learn: the fundamentals of generative AI and its real-world impact on qualitative research.
- Innovate: how to integrate AI into your workflow to accelerate research and reduce costs.
- Network: interactive breakout sessions with industry leaders on AI's future role in research.