In this webinar, Voxpopme’s Betsy Shaak and Kelly Styring from Insight Farm explore the art and science of effective AI prompting for market research. Designed as a hands-on, interactive session, this presentation dives into how AI-powered tools can elevate qualitative research, making it faster, more scalable, and actionable. You’ll learn how to write impactful prompts, overcome challenges with large datasets, and ensure outputs are tailored to real-world research needs.
With real-world examples, a live demo, and insights into managing large datasets, this session is perfect for researchers looking to harness the power of AI in qualitative studies. The presenters also share their favorite techniques, tools, and strategies for maximizing AI’s potential while staying grounded in strong research methodologies.
What you’ll learn
- Prompting best practices for market researchers.
- Using AI to enhance qualitative research workflows.
- A real-world demo of AI-powered analysis in action.
- How to quantify qualitative research at scale.
- Common challenges — and practical solutions — when applying AI to research.