A leading global travel brand, known for its hotel and vacation search engine, set out to scale UX research across priority international markets with a specific focus on Brazil and Portugal. They turned to Voxpopme to streamline workflows, unlock market access, and speed up global insight delivery without compromising on research quality.
The Challenge: Complexity, Market Access, and Workflow Inefficiencies
Despite using a platform that supported both moderated and unmoderated testing, the research team hit repeated friction points that slowed their global expansion:
- Difficulty scaling globally: Recruiting in Brazil and Portugal was slow, expensive, and unreliable — critical markets that lacked the seamless recruitment experience of their core regions.
- Translation bottlenecks: Portuguese-language responses required manual translation, often adding several days to the research timeline and making rapid iteration nearly impossible.
- Tool complexity and workflow friction: Integrating capabilities through various connections and external project management portals created frustration rather than efficiency.
- Task limitations in mobile journeys: Capturing long-form mobile flows — booking accommodations, filtering results, toggling between tabs — was cumbersome. Tests were cut short or required workarounds.
- Cost and usage constraints: Unutilised sessions were often lost, and multi-country studies required additional seats or costly service hours.
“It often felt like we were working around the platform, not with it.”
The Solution: Scalable, Cost-Effective UX Research
Already familiar with Voxpopme’s video feedback capabilities, the team expanded their use of the platform to include mobile-optimised screen recording, global recruitment, and AI-powered synthesis — all in one environment.
Seamless Access to Brazil and Portugal
Using Voxpopme’s global panel, the team recruited native speakers in Brazil and Portugal with ease, launching studies in days rather than weeks. They gained valuable feedback on localised booking flows, including how users interpreted payment instalment options and navigated translated filter labels.
End-to-End Mobile Journey Capture
With no time restrictions, researchers captured real mobile behaviour from start to finish, observing how users selected travel dates, compared room types and price tiers, and navigated loyalty perks and cancellation policies.
“With our old setup, we’d lose the context halfway through a mobile task. Now, we capture the full journey, from tap to checkout, with zero drop-off.”
Moderated Testing Without the Overhead
When deeper exploration was needed, Voxpopme’s Interview Rooms enabled moderated sessions with built-in backroom observation, automated note-taking, and timestamped highlights — all while reducing session prep and post-session analysis time.
Built-in Multi-Language Analysis
Voxpopme’s analysis workflows included Portuguese transcription and sentiment analysis, eliminating the need for external translation services. This accelerated synthesis and empowered researchers to create insight-ready clips and summaries within hours.
The Results: Faster, Scalable UX Research with Global Reach
Switching to Voxpopme delivered measurable improvements across the team’s international UX research efforts:
- 60x faster analysis through AI-driven transcription, sentiment tagging, and showreel generation.
- 48% cost reduction in global testing efforts, by consolidating tools and avoiding duplicate session fees.
- 2x increase in project volume, enabled by more efficient study setup and faster turnaround.
- Full market access to Brazil and Portugal, unlocking insights from previously hard-to-reach users.
- Mobile testing without limits, enabling full task flows without workarounds.
“This is the first time we’ve had a single platform that works for unmoderated tasks, deep dives, mobile journeys, and global testing.”
Organisational Impact of Cost-Efficient UX Decisions
With faster insights, broader market access, and greater cost efficiency, the team eliminated the operational friction and market gaps that had long slowed their UX work. Product teams now receive real-time feedback on global user flows. Localisation teams act faster on language-specific UX bugs. And research operates with greater independence and control, driving insight-led decisions across design, product, and content.
By replacing complexity with clarity, the team is now positioned to scale globally, iterate faster, and deliver research that meets the pace of the business.