The Theme Tab eliminates the need to manually review every video response. It automatically identifies recurring themes, measures sentiment, and lets you drill into the data with a few clicks. Here is how to make the most of it.
Automated Theme Identification
The platform scans all responses in your project and surfaces the most prominent themes, ranked by frequency or prominence. You get an instant overview of what your respondents are talking about most.
Theme Metrics
Each theme includes key metrics such as mention count, the number of respondents who referenced it, and a sentiment breakdown showing positive, neutral, and negative classifications.
Click-to-Filter Responses
Select any theme to instantly filter and display only the related responses. Relevant transcript sections are highlighted so you can quickly find the exact moments that matter.
Theme Merging
When respondents use different words to describe the same concept, you can merge similar themes together for a cleaner, more accurate analysis.
Custom Theme Builder
Create tailored themes by adding specific keywords or phrases. This lets you focus your analysis on particular topics or brand mentions that are most relevant to your research objectives.
Sentiment Analysis
Each theme displays a visual sentiment breakdown showing how respondents feel about that topic — whether positive, neutral, or negative — giving you emotional context alongside the thematic data.