Voxpopme provides a suite of visualization tools to help you extract and communicate insights from your video responses. This guide covers customizable charts, interactive word clouds, and granular sentiment analysis.
Customizable Data Charts
Modify chart colours, toggle between response and respondent views, apply sorting, and choose from multiple formats including bar, pie, column, and table layouts. Tailor each visualization to match your reporting needs.
Word Cloud Analysis
The word cloud automatically identifies recurring themes from across your video transcripts. You can exclude irrelevant terms and apply advanced filtering to focus on the topics that matter most to your research.
Clickable Insights
Words within the cloud link directly to the corresponding video responses. When you click a term, the platform displays the related clips with the relevant transcript sections highlighted for quick reference.
Sentiment Breakdown
Sentiment analysis identifies positive, negative, and neutral sentiment at the sentence level, giving you a nuanced understanding of how respondents feel about specific topics.
Brand and Product Sentiment Monitoring
Track how consumers feel about specific brands, products, or research topics over time using the sentiment analytics tools.
Sharing and Exporting
Charts and insights can be integrated directly into showreels or reports, making it straightforward to include data visualizations in your stakeholder presentations.