Voxpopme Reveals the Say-Do Gap

6 August 2026

Sharpen your understanding of consumer truth by comparing what people say versus what they actually do.

Park City, Utah — August 6, 2026 — Voxpopme today announces the Say-Do Gap, a new capability that dramatically improves the rigor and depth of research projects and insights reports. You can now validate survey participant claims versus what they actually do.

What people say and what people do often don’t match. Transcripts capture speech, but not actions. Reviewing videos one-by-one surfaces nuances, but doesn’t scale. As a result, a confident claim can be inaccurate and quietly weaken the insights built on it.

Voxpopme now autonomously checks what people say against what they actually do, making the say-do gap visible and traceable with timestamps.

For example: a participant says they eat healthy food, but the camera shows a refrigerator stocked with junk food. The survey transcript would’ve described healthy eating habits, but with the Say-Do Gap capability, the disconnect and mis-match would be flagged to the researcher.

Andy Barraclough, Founder and CEO of Voxpopme, said: “The hard part in research was never the analysis. It’s making leadership believe it. When researchers can show the difference between what consumers say vs. what they do, that deepens the rigor of the narrative and strengthens the decisions that follow.”

How it works

Set the behaviors: In your project, choose what behaviors to observe so the Say-Do Gap targets it.

Say-Do Gap watches the video: Behavioral analysis runs across your video responses, checking each claim against what people actually do.

See and analyze the gap: Gaps are inventoried, tagged, and analysis is easy via a chat interface.

Availability

Finding say-do gaps within Voxpopme is now available on live, upcoming, or existing studies. If you’re already a Voxpopme customer, reach out to your Voxpopme Customer Success Team. And if you’re new to Voxpopme, book a walkthrough to see the Say-Do Gap in an actual study.