44: What are the biggest problems in market research?

Certainly, there are problems in any industry and market research is no different. Of course, there are also a lot of positive things happening. And we’ll get to some of those in this show but we want to spend the majority of the time focusing on some of the problems that exist and that may hinder us from producing better market research. A big topic for sure. I’m joined by Sebastian Schuliaquer, insights director at Kellogg, to help us understand and maybe even fix some of the common problems. Join us!