Burt's Bees partnered with Voxpopme to conduct a scalable shopper insights study at Ulta, using self-recorded video feedback to understand consumer preferences for natural products without geographical or logistical constraints.
The Challenge
- Develop a naturals strategy for Ulta stores by exploring guest expectations and preferences for natural product lines
- Overcome logistical constraints including geography, moderator availability, and in-store permissions for traditional research methods
- Gather insights from a large number of shoppers in a scalable, cost-effective manner
Solution & Implementation
- Recruited 24 female Ulta shoppers to complete a 6-question in-store video shop-along study
- Captured shopping experiences through self-recorded video feedback without requiring moderators or extensive store permissions
- Enabled real-time data collection and analysis from the moment first responses were received
The Outcome
- Identified opportunities to drive in-store engagement for natural products at Ulta
- Uncovered insights on consumer navigation behavior and product selection criteria
- Eliminated costly, time-intensive ethnographic studies while maintaining research quality
- Provided direct visibility into how consumers interact with products on store shelves