Podcast

83: How to use Jobs to Be Done to make progress

83: How to use Jobs to Be Done to make progress

On this episode of “Reel Talk: The Customer Insights Show,” we are talking about Jobs to be Done — a topic that has come up here and there on many episodes. So in this episode, let’s discuss that subject a bit more in-depth. Host Jennifer Vogel is joined by Stephen Wunker — author of “Jobs to Be Done: A Roadmap for Customer-Centered Innovation” to get our questions about Jobs to be Done answered. Join us.

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