For decades, qualitative research has been vital in uncovering the "why" behind consumer behavior. Yet, even in today's connected world, traditional interview-based research has struggled to keep pace with modern business needs — until the rise of AI in 2023. Join Voxpopme's Jamin Brazil and Andy Barraclough for this cutting-edge webinar, where you'll learn how AI is transforming every stage of live interviews.
From writing dynamic interview guides to analyzing hours of conversations in minutes, discover how AI empowers researchers to get deeper insights faster, making qualitative research more efficient than ever. Whether you're conducting in-depth interviews (IDIs) or focus groups, AI-generated findings, themes, and recommendations will help you streamline your analysis and enhance your research strategy.
What you'll learn
- How to craft engaging, AI-assisted discussion guides.
- Automatically record and analyze live interviews using AI.
- Extract AI-generated insights, themes, and actionable recommendations.
- Utilize AI chat functions to ask questions and quickly retrieve data.