Skip to main content
< Go back to Webinars

WEBINAR

Swipe Left—Where Artificial Intelligence and Market Research Should (and Shouldn’t) Meet

Unlocking the True Potential of AI in Market Research

Unlocking the True Potential of AI in Market Research

Artificial intelligence is transforming market research, but not all AI-driven solutions are created equal. In this insightful webinar, Voxpopme and InComm Payments dive into the real opportunities—and pitfalls—of integrating AI into your research processes.

Join Betsy (Head of Product, Voxpopme) and Tammy (Market Research Lead, InComm Payments) as they cut through the AI hype to explore:

  • AI red flags every MR team should recognize

  • Real-world use cases where AI accelerates insights

  • Best practices for balancing human expertise with AI-driven analysis

  • Common mistakes that undermine AI-powered research

  • How AI is reshaping qualitative research, from automated analysis to AI moderators

Tammy McGilll

I came to AI from a position of extreme skepticism. But when I tested it against my own analysis, I realized that—used correctly—AI is a game-changer. It’s like having an unpaid intern who helps me work faster, without replacing the human judgment that research demands.

Tammy McGilll InComm Payments

Whether you’re an AI skeptic or an early adopter, this session will provide a practical roadmap for leveraging AI in market research without losing the human touch.

Watch on demand now!