Philips, a global health technology leader, partnered with Voxpopme to scale consumer-centric innovation across its organization. The platform enabled teams to gather and analyze insights faster and more efficiently while staying under budget.
The Challenge
- Needed a scalable research platform accessible to teams across multiple global businesses and markets
- Required capability to support direct consumer engagement by marketers, not just insights specialists
- Sought to streamline qualitative analysis while supporting multiple business units efficiently
- Needed centralized repository for qualitative data to enable cross-project analysis and reduce redundant research
Solution & Implementation
- Implemented Voxpopme's AI-driven platform enabling real-time video conversations with consumers
- Centralized all qualitative research—internal and external—into a single Voxpopme Repository
- Leveraged AI-powered tools to automate discussion guide generation and analysis processes
- Provided direct platform access to all marketers within Personal Health for seamless consumer engagement
- Utilized AI Insights and analytics features to identify trends across business units
“All marketers within Philips Personal Health have access to the platform and can schedule a conversation with a consumer whenever they want.”
The Outcome
- Significantly increased number of Consumer Connects across all marketers in Personal Health division
- Streamlined research processes through AI automation, enabling faster insight generation and decision-making
- Enabled cross-project analysis and meta-learnings across different business units previously unavailable
- Reduced complexity of creating research materials, encouraging broader team participation in consumer conversations
- Expanded research volume and depth without proportional budget increases, maximizing investment value