A global alcohol and brewing company struggled to incorporate customer feedback into product innovation due to time and scale constraints. With Voxpopme's video feedback approach, they gathered rich qualitative insights in just 12 hours, enabling faster and more people-centric innovation decisions.
The Challenge
- Struggled to bring customers into the product innovation process at speed and scale
- Previous approach required 2 months of workshopping to incorporate qualitative feedback
- Lengthy and resource-heavy process lacked agility for rapid product innovation
- Unable to capture rich customer insight while maintaining pace with annual innovation timeline
Solution & Implementation
- Deployed Voxpopme's video feedback methodology for concept testing
- Showed 150 concepts to groups of 10 people per concept and captured initial reactions
- Recruited participants through Voxpopme's On Demand Community
- Completed entire study overnight in 12 hours during annual innovation workshop
The Outcome
- Video feedback enabled capture of rich qualitative insight at quantitative study speed and scale
- Provided deeper understanding of consumer opinions beyond quantitative data alone
- Helped key stakeholders empathize with findings to drive major innovation decisions
- Allowed company to maintain people-centric approach while meeting aggressive business timelines
- Supported agility in product innovation for last 2 annual innovation workshops