You didn’t get into insights to push reports across a finish line. You got into it for the spark: the moment a customer says something nobody expected, and the room shifts.
But the business doesn’t wait. A question lands on Monday. The business decides by Thursday. By the time research answers, the meeting’s happened and the customer’s story never made it into the room.
AI research agents change that.
In this session from GreenBook’s Insight Storytelling and Data Narratives Tech Showcase, Voxpopme’s Tom Higgins and VP of Product Betsy Shaak introduce Voxpopme Compass, an AI research agent built for enterprise insight teams. Not a faster way to summarize. Not another copilot. An agent that holds every customer conversation, past, present, and future, and helps you surface the patterns that shift rooms the moment the question lands.
Through three real scenarios from the Compass beta, you’ll see exactly how insight teams are using AI agents to stop being reactive and start being the leader the business calls first.
What you’ll learn
- How to search what you already know before launching new research, and why it changes the conversation with stakeholders
- How to get customer evidence into a sales deck, a leadership meeting, or a business brief in minutes, not weeks
- How junior and senior researchers alike are using Compass to pull threads that become leadership meeting topics
- Why the best AI research tools prioritize the right answer over the fastest one, and how to tell the difference
- How to move from delivering reports to shaping the decisions that define your category
Speakers
- Tom Higgins, Senior Growth & Product Marketing Manager, Voxpopme
- Betsy Shaak, VP of Product, Voxpopme
“We want to be in the meeting where the decision is made, not just give someone the answer and have them take it. That’s how you go from being reactive to being part of the decision-making process.”