A leading media and entertainment company with global audience faced challenges bringing research in-house. Voxpopme's qualitative research platform equipped them with DIY tools to develop independent research capabilities and generate actionable audience insights efficiently.
The Challenge
- Dependent on external market research agencies, limiting research independence and ownership of qualitative data
- Unable to access or reuse previously collected research data without incurring additional costs
- Lacked proper tools and guidance to conduct high-quality in-house qualitative research without extensive external support
- Agency dependency hindered ability to leverage customer feedback effectively and delayed crucial decision-making
- Limited research agility prevented rapid response to business needs
Solution & Implementation
- Implemented Voxpopme's video survey platform with AI-powered ideation and survey question generation for rapid concept testing
- Deployed Live Interviews product to conduct one-on-one interviews and online focus groups with streamlined workflows
- Centralized all qualitative research data in Voxpopme's secure platform for unified ownership and management
- Leveraged AI-driven analysis tools for automated transcription, sentiment analysis, and thematic analysis
- Created data repository enabling instant querying of archived research without rerunning studies
The Outcome
- Achieved complete research independence from external agencies with full data ownership
- Eliminated recurring costs for accessing archived research data, enabling instant insights from past studies
- Enhanced stakeholder communication through video summaries and showreels of research findings
- Improved content strategy agility and viewer engagement through faster feedback loops
- Freed research budget previously spent on agencies to fund additional studies and deeper analysis