Mars transformed their market research operations by adopting Voxpopme's platform, replacing lengthy and costly face-to-face focus groups with faster virtual solutions. This shift enabled Mars' in-house teams to conduct customer research 60 times faster while maintaining quality insights.
The Challenge
- Traditional research methods relied on lengthy, costly face-to-face focus groups and in-depth interviews
- Dependence on external agencies added cost, complexity, and extended timelines
- Extended turnaround times made it difficult to capture quick consumer sentiment or validate investment decisions
- Slow process created bottlenecks for agile projects requiring rapid, straightforward insights
Solution & Implementation
- Implemented Voxpopme's video survey platform for rapid online research collection
- Adopted AI-powered analysis tools including SurvAI for question generation and AI Insights for automated analysis
- Enabled in-house teams to lead customer research projects independently without external agency support
- Leveraged AI-driven capabilities to extract key themes and video snippets for faster insight synthesis
“The AI analysis tool is a real game-changer, making our analysis process 10 times faster.”
The Outcome
- Analysis time reduced from hours to 30 minutes using AI tools
- Enhanced quality of internal presentations through combined text and video evidence
- Enabled rapid creation of compelling consumer feedback narratives for leadership
- Transformed insights function with agile approach leveraging real-time feedback
- Empowered in-house research teams with autonomous project management capability