Product Training

Introducing the Influence Community

A managed community of video-ready respondents in the US and UK for rapid consumer insights.

What Is Influence?

Influence is a managed community of survey respondents located in the United States and United Kingdom. Voxpopme owns and operates this pool to give subscribers rapid access to consumers who are prepared to participate in video survey research.

How Is It Different from Using Your Own Audience?

With Influence, you access a pre-built general population audience that supports demographic filtering and screening questions based on your subscription level. The “Use your own audience” option generates a shareable survey link for recruiting specific contacts like customers or social media followers who may not be represented in the Influence pool.

Why Use This Community?

Influence offers a fast path to video responses through organically recruited, double opt-in verified participants. This ensures quality feedback from engaged respondents. You can use Influence exclusively or combine it with custom audiences to maximize flexibility in your research.

How to Purchase Influence

  1. Navigate to “Manage Payments” from the user menu in the platform.
  2. Select “Update plan” in the billing interface.
  3. Choose your desired Influence tier and confirm the charge.

How to Use Influence in a Survey

  1. Log in and create a new project.
  2. Select a template, then choose “Use the Voxpopme Audience.”
  3. Specify your target market (US, UK, or both) and the number of respondents.
  4. Complete your remaining project details and launch.

FAQs

  • Can I still use my own audience? — Yes. Non-Influence audiences remain available alongside Influence purchases.
  • Do unused responses roll over? — No. Monthly allocations do not carry over to subsequent billing cycles.
  • When do plan changes take effect? — Changes occur immediately, with billing adjustments taking effect on the next cycle.
  • Can trial users access Influence? — Yes. Trial users can access Influence at no charge during their trial period.

Need help getting started?

Our team is here to walk you through the platform. Get in touch and we’ll get you up to speed.

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