55: Are you asking the right demographic questions in your surveys?

Part of good survey design certainly also includes having inclusive demographic questions. But how much time and effort do market researchers put into their demographic questions? And how can we make them better? The Insights Association recently released “The Evolution of Demographic Questions” and Jennifer Vogel is joined by two research veterans who sit on the association’s IDEA Council, which authored the report. Shannon N. Danzy and Tchicaya Ellis Robertson, Ph.D. join us to discuss.