Platform
Voxpopme Launches 2026 Insight Playbooks to Accelerate Strategic Decisions
Voxpopme launches 2026 Insight Playbooks—ready-to-run research plays helping insights teams move from question to decision in days, not weeks.
Blog
Market Research Blog: Insights Worth Reading.
Short on fluff, big on insights you can use. Get sharp takes, practical tips, and forward-thinking ideas on qualitative research, AI, and more.
Select type
Select topic
Platform
Voxpopme Announces Winners of The Viddy’s 2025 Customer Excellence Awards
Voxpopme has announced the winners of The Viddy’s 2025 Customer Excellence Awards during a virtual ceremony held on November 13, 2025.
AI Moderator
Voxpopme Expands AI Moderator with Smart Probing and Stimulus Testing
Discover Voxpopme’s AI Moderator — designed to power automated interviews with probing controls and stimulus testing for deeper qualitative insights.
AI Insights
AI Moderator FAQs: Real Questions from Real Researchers
Get answers to top AI Moderator FAQs. See how Voxpopme’s AI Moderator runs video interviews, probes naturally, and delivers instant insights.
AI Insights
Voxpopme Unveils “Voxpopme Signals” to Deliver Proactive, AI-Powered Consumer Insights
Anticipate market shifts with Voxpopme Signals: AI-driven consumer insights that surface emerging trends before they arise.
AI Moderator
Voxpopme Launches AI Moderator to Scale In-Depth Interviews
Voxpopme's new AI Moderator helps research teams to run real-time, in-depth video interviews-without the hassle of scheduling or hosting.
Platform
Market Research Events in 2025: The Ultimate Calendar
Dive into the 2025 Market Research Events Calendar—dates, locations, and workshops to help you network, learn, and lead in the industry!
AI Insights
Voxpopme Celebrated as a Good Food Makers 2024 Winner
Excited to be named a winner in Barilla's Good Food Makers 2024! Voxpopme continues to redefine consumer insights with AI.
Platform
Voxpopme Announces Winners of The Viddy’s 2024 Customer Excellence Awards
Voxpopme has announced the winners of The Viddy’s 2024 Customer Excellence Awards during a virtual ceremony held on November 14, 2024.
Platform
Bringing the Real Customer into the Room: How MR Pros Use Voxpopme to Make Insights Land with Stakeholders
See how market research pros use Voxpopme to bring customer voices into the room, creating impactful insights through AI-driven showreels.
Platform
Top 12 Market Research Podcasts for Insight Professionals
Get the top market research podcasts to stay informed, inspired, and ahead. Expert insights, best practices, and industry leader interviews await!
Platform
Creative Testing Strategies: Boost Engagement and Conversion in Marketing
Learn how to build an effective creative testing strategy to enhance your marketing campaigns, boost engagement, and achieve better results.
Services
Voxpopme Announces C-Suite Promotions and Voxpopme Services to Accelerate Next Growth Phase
Voxpopme Announces C-Suite Promotions and Voxpopme Services to Accelerate Next Growth Phase for Qualitative Research
Platform
Concept Testing: How to Validate Your Product Ideas with AI
Uncover what customers really think before product launch and avoid costly flops. Discover AI-powered concept testing techniques that drive product success.
Platform
Consumer Research 101: A Potent Key for Successful Product Launches
Get the essential consumer research know-how for successful product launches. Learn how to uncover market trends and customer needs with the help of AI.
Live Interviews
In-Depth Interviews: A Comprehensive Guide for Qualitative Researchers
Explore the art of conducting in-depth interviews (IDIs), uncovering best practices for gaining profound insights in qualitative research.
Platform
Top Tools for Market Research: A Comprehensive Comparison
Unlock market research success! Explore powerful tools for surveys, social listening, competitor analysis & more. Choose the right fit for your needs &...
Platform
Andy Barraclough Appointed as New CEO of Voxpopme
Voxpopme, the AI-powered qualitative insights platform, announces the appointment of Andy Barraclough as its new Chief Executive Officer.
Live Interviews
Live Online IDIs: Unlocking Real-Time Consumer Insights for Better Business Decisions
Live online IDIs provide a huge advantage over traditional qualitative research. See how to use it for marketing and product development research.
Platform
How to Choose the Most Impactful Market Research Tools for Your Organization
Unsure which market research tool is right for you? This guide explores key factors to consider. Learn how to choose tools that unlock powerful insights.
AI Insights
How AI Stretches Your Market Research Budget
Market research budgets are tighter this year, but you’re still expected to deliver more. Here’s how you can use AI to do more with your limited budget.
AI Insights
How AI-Powered Tools are Revolutionizing In-Depth Interviews for Market Research
AI-powered tools are helping market research teams save time, reduce costs, and unlock deeper insights from IDIs. See how it works and try it yourself.
AI Insights
How to Use AI Insights for CPG Video Research Analysis (With Example Prompts)
Discover how to use AI in video research analysis, with examples for JTBD, sentiment exploration, brand perception analysis, and more.
Services
Voxpopme Announces AI Workshops for Insights Teams and Ad-Hoc Services
[Park City, Utah – 02-08-2024] – Voxpopme, the world’s leading qualitative insights platform, announces the launch of its AI Workshops and ad-hoc services...
Live Interviews
A Deep Dive into In-depth Interviews for User Experience Research
Explore IDIs for UX research. Learn how to extract invaluable insights to improve user experiences, from research questions to analysis.
AI Insights
3 Productive Ways to Integrate AI into Your Market Research Workflow
Explore 3 ways you can use AI in your market research work to improve how fast you generate accurate insights, with precision and depth.
AI Insights
20 Wide-Ranging Applications of AI in Market Research
Artificial intelligence can speed up your insights generation in market research. Here are 20 ways you can apply it to your work.
AI Insights
How to Use AI for Consumer Research: Ideas to Streamline Your Insights Generation
Dive into how AI transforms consumer research. Learn how you can streamline your research workflow and generate insights more efficiently.
AI Insights
The Future of AI in the Market Research Industry: Trends and Predictions
Explore AI in the market research industry with pros, trends and challenges. Discover how Voxpopme's AI tools revolutionize qual research.
Live Interviews
Voxpopme Launches AI-powered Live Interviews to Streamline Qualitative Research
Experience Voxpopme's AI-Powered Live Interviews. Transform qualitative research with and have more conversations. Get started today!
AI Insights
ChatGPT in Market Research: A Definitive Guide
Leverage ChatGPT's potential to refine your market research workflows. Go from novice to expert with our insightful guide and prompts.
AI Insights
Voxpopme Partners With Microsoft to Launch AI Insights for Video Research
Meet AI Insights - the blazing-fast video research assistant brought to you by Voxpopme and Microsoft.
Video Surveys
Voxpopme Launches AI-Powered Video Surveys
Meet Voxpopme’s Smart SurvAI - the new AI-powered survey template that turns your research objectives into video surveys with ChatGPT.
Platform
Perspective on the Human Experience Through Holistic Insights
This article discusses what are holistic insights are and how they can help us understand the human experience of our customers better.
Platform
Customer Empathy: How to have empathy in business
Customer empathy in business matters but it doesn’t always happen. Learn how to show more empathy in this article and earn timeless loyalty.
Platform
How to share customer feedback with employees
This article shares several ways that companies can share customer feedback with employees to ensure they know what customers are saying.
Data Centralization & Import
Revolutionize Your Brand for More Customer Centricity with Centralized Data
This article looks at how companies can capitalize on having centralized data that can be accessed to find the right insights.
Platform
Creating Loyalty with a Customer-Centric Mindset
This article answers several questions that relate to creating and maintaining a customer-centric mindset in a company.
Platform
Why Market Research Tech is Good for Your Business and Your Customers
This article discusses how market research technology can help companies streamline their research and understand customers.
Live Interviews
Research recruitment: How to find participants for a research study
This article discusses the topic of finding research participants and making your research recruitment strategies more effective.
Platform
Gain a Competitive Edge Through Proactive Research
This article discusses what proactive research is, how to use it and when it makes sense to understand your customers better.
Platform
Does loyalty still exist? Is the loyal shopper still a thing?
This article discusses if the loyal shopper still exists and what companies can do to build that relationship with consumers.
Additional Tools & Features
Take your research to the next level with advanced research methods
This article discusses what advanced research methods and how they can be used to understand your customer better.
Video Surveys
How Video Showreels Shine a Better Light on Your Research
This article discusses what video showreels are, how they can easily be used in market research
Platform
Get on the right track: How to create a product roadmap
This article discusses how to create a product roadmap and how to do that by using the right customer insights and feedback.
Platform
Voxpopme feedback email included as example with other top brands
Userlist included our feedback email to customers as an example in their article. Other brands included in the article: Slack Atlassian Trello Squarespace And...
Platform
From the start: The Essential Guide to Building a Market Research Team
Building a market research team that works well together and makes customer-centricity a priority helps companies win. How do you build it?
Platform
Create Products Customers Crave: Design Thinking 101
This article looks at what design thinking is and how design thinking customer insights can be used to drive business.
Video Surveys
Guaranteed Customer Connection: 20 ways to understand your customer
This article discusses several expert-approved ways that companies can understand their customers better and consistently earn loyalty.
Platform
Put Your Customers First: A Step-by-Step Guide to Building a Consumer-First Culture
In this article we discuss how to create a consumer-first culture and what does that even mean. How do we know the consumers come first?
Data Centralization & Import
What does it mean when companies are democratizing research?
This article discusses what it means when companies are democratizing research, how to do it and how to make it a success.
Video Surveys
Maximize your ROI with these survey design best practices
Survey design in research matters. To get good insights, we have to ask the right questions at the right time. Let's discuss some problems.
Video Surveys
What to do with incomplete survey responses?
This article looks at what to do with incomplete survey responses, why they happen and how to minimize them.
Data Centralization & Import
Master the Art of Proper Data Quality in Research
This article looks at data quality in research. That includes how to be aware of fraud in research and get better samples.
Video Surveys
Leave No Stone Unturned: How to write research questions
This article discusses some tips on how to write research questions to have a better understanding of your customers.
Platform
Unlocking Consumer Insight Trends: Analysis and Making Sense of It
This article discusses how consumer insight trend research can help companies understand consumer trends and use that knowledge.
Platform
Guaranteed Customer Connection: 18 ways to understand your customer
Find out 20 ways you can understand your customers better and make your company's customer experiences more relevant and rewarding.
Live Interviews
Ca-ching: How does market research help a business?
This article looks at the answer to the question of how does market research help a business and ways it can help sales.
Platform
Make the right business decisions with actionable insights
Many insights and marketing teams talk about getting actionable insights. But how do we get those insights and make sure they are acted on?
Platform
How the interests of Gen Z are different from other generations
This article looks at how market researchers and brands can understand Gen Z better to build better relationships with them.
AI Insights
Voxpopme founder discusses the rise of generative AI
Voxpopme founder and CTO Andy Barraclough appeared on the Cloudbusting podcast to discuss ChatGPT and the rise of generative AI. You can listen to the episode...
Our Community
Explore customer understanding through online research communities
This article discusses what online research communities are, how brands can use them and other best practices.
Video Surveys
Drive understanding: 10 top ways for the presentation of research results
This article shares ways make sure your presentation of research results works, is memorable and drives action in the company.
Platform
The importance of genuine relationships to understand customers
This article discusses the importance of genuine relationships in a business setting. Internal to external relationships - how to be genuine.
Our Community
Shopping with a Social Conscience: Consumer Attitudes Toward Sustainability
This article looks at the consumer study where we heard about consumer attitudes towards sustainability and its importance.
Video Surveys
What are Video Surveys? How to Unlock a New Level of Insight
This article shares what video surveys are in market research, how to use video surveys and some success stories from brands.
Platform
Do good, feel good: What is brand activism?
A look at what it means for brands to be social active through brand activism. What should brands do, not do and why it matters!
Our Community
7 terms to describe participants in a study
This articles discusses the various options of how to describe participants in a study. What should we call them? Here are some examples.
Services
What is Agile Research for Business Success?
What's the definition of agile research, why it matters and how it has evolved. We asked insights experts to give us the answer here.
Our Community
Groceries: The latest online shopping vs. in-store shopping research
This latest online shopping vs. in-store shopping research was conducted with 100 U.S. consumers and here are the results.
Platform
Human Connection: Why Customer Empathy Matters
This article discusses how companies can show more customer empathy. That includes by knowing how they feel as customers themselves.
Our Community
Consumers Weigh In: The best customer service examples
This article examines the consumer study where we asked people to give us the best customer service examples they've experienced.
Our Community
[Consumer study] How do consumers choose airlines?
This article looks at the consumer study where people shared how they choose airlines. Options included price, routing, and more.
Video Surveys
What are conversational insights?
This article looks at what are conversational insights - sometimes also called conversational research - and how brands can use them.
Platform
Jamin Brazil on Product Leaders Podcast
Managing Director Jamin Brazil appeared on the Product Leaders Podcast to discuss customer-led growth. You can listen on Apple here. Listen on Spotify here.
Platform
How does creativity in research actually work?
This article looks at the importance of creativity in research, what it is and how it works to help you get even more out of research.
Our Community
[Consumer study] What are consumers favorite brands?
This article looks at the consumer study where people shared their favorite brands and explained why those are their favorites.
Platform
How to understand emerging brands (a.k.a. challenger brands)
This articles discusses how established companies can use market research to understand emerging brands - aka challenger brands.
Platform
What’s new product innovation and how does it happen?
This article discusses how to be innovative in business and how to do that by understanding your customers through market research.
Our Community
[Consumer study] How are consumers feeling about ChatGPT? ️
This article looks at the consumer study discussing ChatGPT. It asked people what their perceptions are and if it will contribute to society.
AI Insights
We Asked AI: Is There a Place for AI in Research?
Jenn Vogel interviewed an AI-created human to give us answers about the place of AI in research. See the exciting interaction.
Live Interviews
How to run efficient online focus groups
Online focus groups are convenient for everyone involved and insights professionals can reach more people. Let's discuss the process.
Live Interviews
Research recruitment strategies: Finding the right research participants for your study
How far would you go in your research recruitment? And how can we make research recruitment simpler and more streamlined? Find out here.
Platform
Voxpopme on the map for UX research
Once again, Voxpopme has been listed on the annual UX Research Tools Map, which you can explore here.
Our Community
What’s a good in-store experience?
This article looks at the consumer study that asked people what are they expecting while shopping? What's a good in-store experience?
Platform
Definition: What is an insight?
This article discusses the definition of what an insight is and what that means to market researchers and insights professionals.
Platform
Voxpopme VP Quoted by Industry Publication
Voxpopme VP of Sales Eric Santos was featured in this Quirk’s article about the intersection of work and play.
Platform
“This is Product Management” Podcast Appearance by Voxpopme Managing Director
Jamin Brazil, managing director of HubUX at Voxpopme, was a guest on the popular “This is Product Management” podcast and discussed the importance of...
Platform
Wired recognized Voxpopme as a trailblazer and pioneer in video analytics
The recognition was published in November 2022, and you can read the full list of trailblazers recognized by Wired here. “It’s such an honor to be listed and...
Platform
Industry-leading qualitative tech platform Voxpopme acquires research ops platform HubUX
For immediate release The acquisition expands the possibilities of agile qualitative insights and brings brands even closer to their customers Oct. 26, 2022...
Platform
What goes into implementing product-led growth strategies?
This article discusses what goes into a product-led growth strategy and how to implement it to drive your business forward.
Platform
The crucial steps to get fan engagement right
This article looks at steps to get fan engagement right. What do fans want, what ideas do they have for improvements and more.
Platform
How to develop continuous discovery habits
With things changing so quickly, developing continuous discovery habits can help product teams understand customers better. Find out how.
Our Community
[Consumer study] Would consumers watch Netflix with ads?
This article looks at the consumer study that asked people if they would watch Netflix with ads and if they would get a lower-cost plan.
Platform
When are both quantitative and qualitative methods beneficial?
This article looks at how combining quantitative and qualitative methods can work to understand our customers better.
Video Surveys
What is survey fatigue and how can we encourage survey responses?
We live in a world where we're bombarded with surveys. So how can we use the power of video to stop consumers suffering from survey fatigue?
Platform
How to conduct remote research with the right technology
We can't always be in the same room with consumers but still need their feedback! That's where remote research comes in. Tips to do it well!
Platform
How to ask inclusive demographic questions in your market research
This article looks at how to ask inclusive demographic questions in your market research, when to update them and how.
Platform
How Natural Language Processing helps us understand consumers better
Natural Language Processing is a technology solution that can help you understand your customers better and at scale. Let's discuss details.
Video Surveys
How to use asynchronous video to get customer feedback
This article discusses what asynchronous video is and how to use it to get asynchronous feedback from your customers to understand them better.
Platform
How human insights can help solve complex business problems
Many of us face complex business problems, but how do we solve them and what role do human insights play in the process?
Our Community
[Consumer study] What are consumers’ favorite loyalty programs?
This article looks at the consumer study that asked people about their favorite loyalty programs and what they like about them.
Platform
Voxpopme research VP quoted in qualitative data article
Voxpopme Vice President of Research Brian Monschein was quoted in an article by Hotjar that discusses qualitative data analysis.
Platform
How foresight can help your brand be ready for the future
This article discusses how foresight can help brands understand how to get ready for future trends and be successful.
Our Community
[Consumer study] What are consumer’s favorite mustard brands?
This article looks at the consumer study that asked people about their favorite mustard brands. Here are the answers.
Platform
How to use the Jobs to be Done framework
This article discusses what the Jobs to be Done framework is and how it helps us understand our customers better.
Platform
Tips on finding a market research job
This article discusses strategies to find your next market research job. That includes networking - in the physical and virtual world.
Our Community
[Consumer study] Should fast-food restaurants focus on environmental sustainability?
This article looks at the consumer study that asked people how they feel about fast-food restaurants focusing on environmental sustainability.
Our Community
[Consumer study] Is inflation already affecting holiday shopping?
This article looks at the consumer study that asked people if inflation is already affecting their holiday shopping plans.
Platform
Why is product positioning so hard?
This article discusses best practices in product positioning and explains why product positioning can be hard and how it can become easier.
Platform
Market research podcast picked up by television station
Our weekly podcast and livestream “Reel Talk: The Customer Insights Show” will now also be broadcast on the DBTV television network. DBTV can be seen on Roku,...
Our Community
[Consumer study] How are consumers feeling about recycling shoes?
This article looks at the consumer study that asked people how they feel about recycling shoes and how that affects brand perception.
Platform
How to create better content for your target audience
This article discusses how companies can create better content to connect to their target audience in a meaningful way and drive KPIs.
Platform
Voxpopme CRO appears on “Looking Outside” podcast
Voxpopme Chief Revenue Officer Jenn Vogel appeared on the podcast and discussed how playing detective can help us understand people better and see the human...
Our Community
Consumer study: What do consumers buy on Amazon Prime Day?
We asked consumers through video surveys what they bought on Amazon Prime Day and why. Here are some answers and the methodology.
Platform
Two Voxpopme podcasts shortlisted for Market Research Podcast of 2022
The annual MR Podcast Award has released its finalists of 19 market research podcasts, and both of our podcasts have made the list. Reel Talk: The Customer...
Video Surveys
Voxpopme Releases Video Survey Templates for Faster Qualitative Research
Voxpopme launches Project Templates, a library of ready-made video surveys to get you answers in a flash.
Platform
Buy now Pay later research: Do consumers like this feature?
This article looks at the Buy now Pay later research that asked people if they've paid for items with buy now pay later and their sentiment.
Platform
7 steps to conduct research successfully
This article discusses the steps to conduct research correctly and in a way that sets you up to be successful. We share 7 steps.
Platform
How to always stay curious
This article discusses how to stay curious and how that helps you understand your customers better.
Platform
SVP quoted on employee trust
Our SVP of operations, Victoria Hedley, was quoted in the ReadyTal article titled ” 5 Key Ways to Make Sure Your Remote Employee Is Working.”
AI Insights
Should we be marketing in the Metaverse?
A look at what the metaverse is, what brands need to know about it and how to decide when to do marketing in the metaverse.
Our Community
[Consumer study] What to consumers consider when booking a hotel?
This article looks at the consumer study that asked people of how they go about booking a hotel and what goes into the decision.
Platform
Media interview: Transitioning to Product-Led Growth
The Pathmonk podcast interviewed Jenn Vogel, CRO at Voxpopme, to discuss how to transition from enterprise sales to product-led growth. You can listen to the...
Platform
Website Planet interviewed our CRO about qual research
Website Planet published an interview with Voxpopme CRO Jenn Vogel about video feedback and the importance of qual research in marketing. You can read it here....
Platform
How to run advertising testing for better campaigns
This article discusses how to run advertising testing to set campaigns up for a better chance to perform once it's launched.
Platform
The skills needed in research to get leadership support
This article looks at skills needed in research to get and keep leadership support for your market research projects.
Our Community
[Consumer study] Social media ads effectiveness explained by people
This article looks at the consumer study that asked people about social media ads effectiveness and if they would purchase products from ads.
Video Surveys
Podcast appearance: Making CX Data Gathering More Effective with Video
CEO and Co-founder Dave Carruthers appeared on the “Science of CX” podcast to discuss video surveys with Host Steve Pappas. Related posts: Unlocking Consumer...
Platform
DIY market research: The how-to-guide
In this article, we discuss the basics of DIY market research and how to make it a support practice for your insights team.
Platform
How to increase technology adoption of your MR tech stack
This article looks at how companies can drive technology adoption of new platforms brought into the company to get the most out of them.
Platform
Responsiveness in customer service matters, so why are some brands struggling?
How important is responsiveness in customer service? In other words, how accessible is your brand to customers? We dive into the topIc with Shep Hyken.
Our Community
[Consumer study] Would consumers try orange juice with cereal?
This article looks at the consumer study that asked people if they would eat cereal with orange juice - instead of milk.
Platform
Content Marketing Institute mentions Voxpopme Market Research Podcast
The Content Marketing Institute shared how we use our market research podcast as the centerpiece of our strategy to share valuable content with the industry...
Platform
CTO quoted in product launch article
Andy Barraclough, Voxpopme CTO and co-founder, shared his tips on the importance of customer feedback during product launches in an article by Builder.ai. You...
Platform
How to reach the maximum amount of web visibility
This article discusses how understanding your customers can help increase your brand's web visibility and to be found when it matters.
Platform
The importance of communicating results
This article discusses the importance of communicating results of the consumer insights gathered. That helps make decisions and drives action.
Our Community
[Consumer study] Are consumers noticing shrinkflation in the products they normally buy?
This article looks at the consumer study that asked people if they've noticed shrinkflation in the products that they use.
Our Community
Are rising air travel costs causing people to change plans?
This article looks at the consumer study that asked people if the rise in air travel costs is impacting their travel.
Platform
What are the best techniques to influence customers?
This article shares tips on how to influence customers in a way that builds a long-term relationship between the brand and the consumer.
Platform
What business growth strategies are best for my business?
Strategies to grow your business can include traditional, nontraditional, customer-led business strategies and a mix. Picking the right one is the key.
Our Community
[Consumer study] Do consumers care about brands being in the Metaverse?
This article looks at the consumer study that asked people how they feel about brands in the Metaverse and if that's an advantage.
Platform
Voxpopme SVP quoted on how we recognize employees
Voxpopme SVP of Operations, Victoria Hedley, was quoted in an article on 30 ways to recognize employees. Related posts: Media mention: How we recognize...
Platform
Ponderings from the Perch Podcast interviews Voxpopme SVP
SVP of Marketing Jenn Vogel was featured in the episode “Marketing for the Insights Industry with Jenn Vogel of Voxpopme“ on the Ponderings from the Perch...
Platform
How to analyze consumer behavior
This article discusses the importance of understanding consumer behavior and how to analyze it in the best possible way.
Platform
Voxpopme launches customer advisory board
Voxpopme announces the launch of its new Customer Advisory Board with eight experience insights professionals.
Our Community
How do people feel about the new Apple iPhone subscriptions?
This article looks at the consumer study that asked people how they feel about the new Apple iPhone subscriptions program.
Platform
How to use agile innovation to propel your business forward
This article discusses strategies for businesses that help them implement an agile innovation process to understand customers better.
Platform
Article in Quirk’s Media print magazine
Quirk’s Media magazine published a guest article from our CEO and co-founder, Dave Carruthers, on the topic of why research must be an ongoing strategy and how...
Video Surveys
How to get ready for a product launch with the right consumer insights
This article discusses how to do research and gather consumer insights to set a product launch up to succeed.
Platform
Guest article on Quirk’s Media
CEO and Co-founder Dave Carruthers’s article on why cross-functional collaboration is essential in market research was published by Quirks Media. Read the...
Platform
Media mention: How we recognize employees
Our SVP of operations, Victoria Hedley, was quoted in this article about how we recognize employees in a hybrid and global culture. Read the article here. ...
Our Community
[Consumer study] How do people feel about wearing a mask in public?
This article looks at the consumer study that asked people how they feel about wearing a mask in public and if others should be required to.
Platform
How to do brand health tracking correctly
This article discusses how to do brand health tracking correctly to stay updated on how consumers feel and perceive a brand.
Our Community
[Consumer study] How affected are consumers by rising interest rates?
This article looks at the consumer study that asked people how affected they are by rising interest rates and the impact on purchases.
Video Surveys
Voxpopme Launches Two Solutions to Enhance Video Analysis
Voxpopme launches two new video analysis solutions to help leaders make decisions quickly and accurately using video survey software.
Platform
Dave Carruthers guest article published by Quirks Media
Quirks Media published this guest article from our CEO, Dave Carruthers: From collaboration to technology: 6 topics insights pros are pondering in 2022 Related...
Platform
How to use augmented reality in your market research
A look at how companies can use augmented reality in their market research. AR allows consumers to try products and then offer feedback.
Our Community
[Consumer study] Are consumers excited about 5G technology?
This article looks at the consumer study that asked people how they feel about 5G technology. We gathered 100 responses in just a few hours.
Platform
Storytelling in market research gets the Voice of the Customer to the table
We live in a world where we're inundated with data. As a result, it's crucial we master storytelling in market research to influence.
Our Community
[Consumer study] How do consumers feel about drone delivery?
This article shares the results of a consumer study that discusses the question of how consumers feel about drone delivery.
Platform
Dave Carruthers on Amazing Business Radio with Shep Hyken
Customer experience expert Shep Hyken chats with Voxpopme CEO and Co-founder Dave Carruthers on his podcast. Listen here or below. Related posts: Responsiveness...
Platform
You deserve it! Staying relevant as a market research professional
Staying relevant in an ever-changing market can be a challenge, but there are ways to do that. We'll discuss some in this article.
Our Community
[Consumer Study] Who drinks hard seltzers and why?
This article shares the results of a consumer study about who drinks hard seltzers and why. We asked 200 consumers in the United States.
Our Community
[Consumer Study] What are the biggest tech trends of 2022?
This article shares the results of a consumer study about tech trends as predicted by consumers in the United States. We unpack the trends.
Platform
Is your customer experience improving with every interaction? Here’s why it should.
This article discusses the importance of a customer experience program and is based on a conversation between Luke Williams of Qualtrics and Jenn Vogel.
Our Community
Consumer study: Do people prefer renting electric or gas cars?
Hertz is adding 100,000 Teslas to to its rental fleet. We asked consumers in the United States how they feel about renting electric cars.
Platform
The Lifelong Customer Podcast Interview with Voxpopme
Vice President of Marketing Jennifer Vogel joined an episode of “The Lifelong Customer Podcast” to discuss B2B customer-led growth and marketing metrics that...
Platform
Tech Captains interview about harnessing the video era
Tech Captains interviewed CTO Andrew Barraclough in this 2022 article and they discussed: how do video surveys work why video feedback is good for brands and...
Platform
Dave Carruthers on the GreenBook podcast
Our CEO and Co-founder Dave Carruthers was a guest on the GreenBook podcast to discuss decentralized autonomous organizations (DAO) and how they will impact the...
Our Community
Consumer study: Home workouts vs. gym – what do consumers prefer now?
This article shares the results of a consumer study that discusses the question of where people workout? Home workouts vs. gym?
Platform
Marketing and customer insights – how to make it work
A look at how marketing and customer insights can work together to drive business results together and understand customers.
Our Community
Consumer study: Do consumers care about “clean food” labels as part of their nutritional information?
Nutritional labels can be most useful when they are read. But do consumers read nutritional labels? And how do they feel certain ones?
Platform
How to integrate multicultural research into your insights strategy
This article discusses why multicultural research isn't always happening and how brands should make it part of their market research.
Platform
Accessibility issues in research: How to make research participation easier for people with disabilities
Accessibility issues in research happen and in this article we discuss how to understand and overcome them.
Platform
What will the future of market research look like?
This article looks at the future of market research and what researchers can do to be as ready as they can be for it.
Our Community
Consumer study: Would residents tell visitors about security cameras on the property?
We asked 55 consumers in the United States that own home security cameras whether or not they would tell visitors about the cameras.
Platform
How to get feedback from younger consumers
This article discusses how market researchers can get feedback and insights from younger consumers through video surveys.
Our Community
Consumer study: What are consumers’ plans for Black Friday shopping?
We asked 100 U.S. consumers what their plans are for Black Friday shopping. In just eight hours we had their answers.
Our Community
Consumer study: Are consumers worried about the supply chain shortages?
We asked 100 U.S. consumers if they've been affected by the supply chain shortages in this market research online community study.
Platform
Kiln profiles VP of Operations Victoria Hedley
Kiln profiled our vice presidents of operations in this article on its website. The article says in part: “Over the last year, our curiosity and necessity for...
Platform
Market research technology: What’s the role of market research automation?
Will market research automation replace human researchers? I doubt it but let's dive into that topic further.
Platform
Consumer Feedback is Product Management (Podcast)
Voxpopme CEO and Founder Dave Carruthers was a featured guest on the “This is Product Management” podcast. You can listen to it below. Related posts: Unlocking...
Platform
Voxpopme named a most innovative analytics company in Utah
Voxpopme has been listed as a top analytics company in Utah by Data Magazine. Learn more here about the listing.
Platform
MR tech assessment: How to pick the right market research technology
This article looks at how to pick the right pieces of market research technology while doing a MR tech assessment.
Our Community
Consumer study: What do consumers think about fast fashion?
This consumer study asked people their opinions about fast fashion.
Our Community
Consumer study: Meat vs. plant-based diets – what do consumers think?
We asked 100 consumers in the United Kingdom their thoughts on meat vs. plant-based diets. Here's what we found.
Our Community
Consumer study: Are parents participating in Halloween again?
We asked parents in the United States if their families are participating in Halloween this year. What we found in our latest consumer study.
Platform
Customer health: How do you measure relationships with your customers?
We discuss in this article how to keep a pulse on customer health. How should it be measured and how do we keep everyone healthy?
Platform
Voxpopme Integrates Zoom to Speed up Long-Form Qualitative Research
Voxpopme integrates Zoom to help you find and share qualitative insight faster. Discover the new way to understand and organize remote research.
Our Community
Consumer survey: Would you purchase the new Ray-Ban Stories smart glasses?
We asked 100 consumers whether they would buy the new Ray-Ban Stories smart glasses. This article shares their opinions, gathered with video.
Platform
Dave Carruthers recognized as Top 50 SaaS CEO for Second Year
Voxpopme CEO & Founder, Dave Carruthers, recognized as one of The Top 50 SaaS CEOs of 2021 by The Software Report.
Platform
StartUP Blogpost: There is No Option but to Win
A Slice on Dave Carruthers, Serial Entrepreneur and Founder and CEO of Voxpopme.
Platform
Voxpopme Voted as Leading Qualitative Software Solution for Second Year
Voxpopme’s video survey software is recognized as the leading qualitative solution for the second year running in the GRIT Report 2021.
Platform
Be Customer Led: Dave Carruthers on the future of feedback
Voxpopme Founder and CEO join BILL STAIKOS for EPISODE 51 of the Be Customer Led Podcast to talks about the future of feedback.
Platform
Are you keeping up with digital transformation of insights?
A look at what has happened with digital transformation of feedback in the recent past. Technology is evolving and that includes in insights.
Video Surveys
Video market research studies: A beginner’s guide to reach more consumers – quicker
Using global video market research gives brands access to human feedback that’s deep in meaning and emotionally engaging from around the world in minutes.
Video Surveys
The ultimate video market research project checklist
Carrying out a video market research project? Then here are some key considerations to think about before you get started.
Platform
To run an omnichannel customer experience strategy you have to know where customers are
To understand the omnichannel customer experience know preferences where customers want to interact, evaluate or buy products.
Video Surveys
How does sentiment analysis help in my video research?
Want to make informed, customer-centric decisions faster than ever before? Here's how automated sentiment analysis of video feedback could help...
Platform
NerdBrand Podcast: Tactical Entrepreneurship with Guest Dave Carruthers of Voxpopme
Dave Carruthers joins the NerdBrand Podcast to share his winding story of entrepreneurship, the difference between having an idea vs. an executable vision, and...
Platform
Who are the customer influencers that matter to your brand?
This article discusses the role of customer influencers - when they matter, how to identify them and connect with them in our customer strategies.
Platform
How Voxpopme power users get the most out of this qualitative research software
Voxpopme power users follow these steps to get the most out of our qualitative research software to understand customers.
Platform
How market research can help determine the future of communications
In this article we discuss how market research can help us understand the future of communications. What will the impact of emerging tech be?
Platform
How to turn companies into disruptive brands
Disruptive brands can make a difference in customer's lives - especially when they disrupt the market by being more customer-centric.
Platform
Telling the truth about brand experiences … It’s National Honesty Day
On National Honesty Day we wanted consumers telling the truth about brands they used today. Fifty consumers uploaded their responses.
Platform
What are some disadvantages to customer feedback?
James Dodkins is against customer feedback but what does that mean? What are the disadvantages of customer feedback and how can companies do better?
Platform
How market research technology helps with customer-centricity
This article discusses how market research technology can help companies be more customer-centric in their initiatives, especially in marketing.
Platform
Voxpopme updates platform to only share positive feedback
Positive feedback matters. That's why Voxpopme released this "positive-only" feedback feature in the platform on April 1, 2021.
Video Surveys
Qualtrics shares how video surveys help you understand customers
Qualtrics reveals how video surveys can help you to stand out from your competitors by understanding your customers.
Our Community
Valentine’s Day love letters from customers to their favorite brands
A sampling of Valentine's Day love letters customers wrote and read to their favorite brand thorugh our video feedback platform.
Platform
The CX LEADER Podcast: Insightful Video
Steve Walker hosts Jenn Vogel, VP of Marketing at Voxpopme to discuss how video is a highly engaging medium in the social media and marketing worlds.
Platform
Why Research Is Important In Your Content Strategy
How video research can help to connect with broader audiences by simply sharing knowledge and understanding target audiences better. And how original research...
Platform
Alchemer Partners with Voxpopme to Enrich Customer Feedback with Video
Alchemer partners with video survey software leaders Voxpopme to capture customer-recorded video feedback for key clients.
Platform
Alida Partners with Voxpopme to Enhance Alida CXM and Insights Platform with Video Feedback
Integrated solution will enable brands to acquire rich and deep insights from their customers through video feedback TORONTO — November 17, 2020 — Alida...
Platform
SMG announces partnership with video feedback leader Voxpopme
KANSAS CITY, Mo. – October 7, 2020 – Service Management Group (SMG), a global customer, patient and employee experience management provider, and Voxpopme have...
Platform
How Qualitative Research Is Evolving in Response to Social Distancing
Staying nimble in response to an ever-changing world is nothing new, but 2020 has brought unprecedented challenges to businesses large and small across every...
Platform
Dave Carruthers Named Top SaaS CEO by The Software Report
Dave Carruthers, Voxpopme's Chief Executive Officer, has been named a Top 50 SaaS CEO of 2020 by The Software Report.
Platform
What Organizing a 2-Day Event in 8 Weeks Taught us About Cross-Team Collaboration
Read this post to learn how you can promote cross-team collaboration (or intercompany partnerships) and build a culture of change management.
Platform
Researchers Rank Voxpopme as the Number One Qualitative Company
Voxpopme’s video feedback platform has been recognized as the leading qualitative solution in the latest edition of the GreenBook Research Industry Trends...
Platform
Qualtrics Strengthens Video Feedback Capabilities with Enhanced Voxpopme Integration
Qualtrics announces enhancements to their Voxpopme integration, empowering customers to easily capture video feedback that directly integrates into the...
Platform
Interview with Cherie Leonard: Research In The World of COVID-19
At the Virtual Insight Summit, we connected with Cherie Leonard, the lead for Foresight & Sustainability Insights at Colgate-Palmolive, to talk about how...
Platform
Eva Tsai Joins Voxpopme Board to Drive Growth and Awareness
SALT LAKE CITY, Utah. — Apr. 2, 2020 — Voxpopme, the world’s leading video feedback company, today announced that Executive Director of Google Cloud Marketing,...
Platform
Interview with Michelle Gansle: Insights Transformation During Uncertain Times
We recently sat down with Michelle Gansle, the global lead for insights transformation at Mars, to hear her recommendations for research during uncertain times...
Platform
Lonnie Mayne Appointed as Chairman of Voxpopme Board to Help Drive Customer Empathy at Global Brands
SALT LAKE CITY, Utah. — Mar. 18, 2020 — Voxpopme, the world’s leading video feedback company, today announced that Founder & CEO of Red Shoes Living, Inc and...
Platform
Voxpopme Earns Position in FT1000: Europe’s Fastest Growing Companies
Voxpopme has been recognized as one of Europe’s fastest-growing companies by the Financial Times and Statista in the FT1000 Ranking for 2020. Now in its fourth...
Platform
Voxpopme Ranked 30th in Deloitte’s 2019 UK Technology Fast 50 ranking
Voxpopme, the world’s leading video feedback and analytics company, is delighted to announce it has placed 30th in Deloitte’s 2019 UK Technology Fast 50...
Platform
Voxpopme & Shell Featured in GreenBook’s Insights That Work
GreenBook, the market research industry’s leading media company, has released the third edition of Insights That Work eBook. And after climbing to 11th in the...
Platform
Six Funding Round Survival Tips For Technology CEOs
Venture funding offers vast opportunities for startups and can be a pivotal step en route to the unicorn-laden, SaaS promised land. However, despite being a...
Platform
Dave Carruthers Named Industry Change Agent of the Year
We’re excited to announce today that Voxpopme CEO & Founder Dave Carruthers has been named the NGMR/Insights Association Industry Change Agent of the Year at...
Platform
Voxpopme: Real-time Feedback from Real-life Consumers
Think about the last time you received feedback from someone via voice call, text, or email. Whether it was asking a friend what they thought about your recent...
Platform
I Can See It In Your Face: Our Investment in Voxpopme and the Future of Market Research & Customer Experience
Today, Origin Ventures posted about their recent investment in Voxpopme. We’re thrilled to have Origin as a partner supporting our growth, and are excited to...
Platform
Voxpopme Raises $9M in New Venture Financing Round
Financing highlights the explosion of video applications in business technology SALT LAKE CITY, Utah. — Aug. 25, 2019 — Voxpopme, the world’s leading video...
Video Surveys
Best Practices for Video Research: Writing Amazing Video Questions for Brand and Product Feedback
As all great researchers know, question wording in consumer surveys is critical to getting the right results that meet your objectives and result in authentic,...
Platform
Expectations now sky-high as research tools evolve
The rise of big data analytics has enabled businesses to glean deeper insights, but clients now want faster, cheaper and more innovative research. It is not...
Platform
How This Martech CEO Is Using Agile Video To Fuel The Future Of Qualitative Market Research
Today’s market research industry is being disrupted on nearly every level. CMOs who previously relied on rapid mass quantitative data collection now know these...
Platform
Voxpopme Strengthens Leadership Team With New Vice Presidents
[May 2, 2019, Salt Lake City, UT] Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform today announced...
Platform
From fertility to fintech: meet the start-ups in TechNation’s Upscale 4.0 accelerator programme
A selection of the fastest-growing UK tech start-ups have been chosen as part of Tech Nation’s next Upscale accelerator programme. The six-month-long programme...
Platform
Interview with Dave Carruthers, Founder and CEO, Voxpopme
Tell us about your role and journey into technology. What made you start Voxpopme? Since starting my career, I’ve immersed myself in all things digital —...
Platform
Microsoft & Voxpopme: Powering Successful Ad Campaigns with Agile Video Insights
Microsoft teamed up with Voxpopme to identify influencer personalities that would resonate best with consumers for their ‘Real People’ advertising campaign....
Platform
Voxpopme Strengthens VideoCX Offering with Appointment of CX Industry Expert
Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform, announces the appointment of Jon Carbone as Vice...
Platform
42 entrepreneurial projects nominated for Duke of York’s Pitch@Palace People’s Choice Award
For the Duke of York’s Pitch@Palace competition, 42 British entrepreneurial projects are nominated for the People’s Choice Awards, and the final event will take...
Platform
Voxpopme Receives £1.5M Investment from Mercia
Voxpopme, a Birmingham, UK-based provider of video insight and analytics technology to the market research and customer experience markets, raised £1.5m in...
Platform
Crushing It? More Like Crushing Me. How One Missed Flight Stopped Me From Burning Out.
Tech startups have a storied culture of breakneck-paced work and personal sacrifices. The industry is led by individuals who have proudly made their work their...
Platform
Voxpopme Appoints New Vice President of Customer Success
Video technology company fortifies long-term growth plans with new hire. Voxpopme, the video technology company that makes video research easy with its...
Platform
When Big Brands Take Social Stances: An In-Depth Analysis of Nike’s Colin Kaepernick Ad
Nike’s recent “Dream Crazy” ad with Colin Kaepernick went viral and sparked emotions, leading some to applaud Nike’s campaign and others to burn their shoes...
Video Surveys
Platform provides brands with consumer-led video feedback: Q&A
Facebook and Instagram released tools designed to create a more social shopping experience with multiple opportunities for customers to both engage with...
Platform
The Secret Marketing Strategy: Listening to the Consumer
Everyone’s asking the same question – how do brands stay successful in the current competitive landscape? One thing is for certain, if you’re a brand, consumers...
Platform
Voxpopme Strengthens Senior Team with the Promotion of Tom Williams to Chief Revenue Officer
Voxpopme, the video technology company that makes video research easy with its market-leading SaaS platform, has promoted Tom Williams to Chief Revenue Officer....
Platform
Voxpopme Announces Four New Partnerships
Voxpopme Announces Four New Strategic Partnerships, Powering Industry Leading Technology Platforms with Agile Video Insight Delvinia, Digsite, Invoke Solutions,...
Platform
Voxpopme Launches VideoCX Platform to Bring the Voice of the Customer to Life
Video insight specialists Voxpopme today launched VideoCX, a new video-first customer experience (CX) platform designed to bring the voice of the customer to...
Platform
What one crucial step can companies or managers take to support the advancement of women in the workplace?
What one crucial step can companies or managers take to support the advancement or women in the workplace? In the tenth episode of Perspectives, we’re...
Platform
Tech-Insights Companies Zappi and Voxpopme Announce Partnership
London, UK – ZappiStore welcomes Voxpopme to its automation platform, offering Zappi users the option to enhance their insights with Voxpopme video response...
Platform
Video analytics firm focuses on global growth with funding boost
Voxpopme, a leading platform that provides innovative video analytics for brands such as Microsoft, Tesco, Verizon and Clorox has secured a seven-figure Series...
Video Surveys
FUEL CYCLE Leverages Voxpopme’s Video Research Capability To Unlock Deeper Customer Insights
FUEL CYCLE has partnered with video analysis specialists Voxpopme to help marketers and researchers quickly capture customer feelings and sentiment to gain...
Platform
Voxpopme launches new ‘Moments’ app for agile video diary studies
Video research innovator Voxpopme today launched a new, dedicated app-based qualitative solution, specifically for diary studies, called Moments. Available for...
Platform
Perspectives Episode 02 – What’s not going to change in Market Research in the next ten years?
In the second Perspectives episode, we’ve hand-picked sixteen top-tier thinkers within market research to talk about what they think isn’t going to change in...
Video Surveys
Voxpopme advances video research automation with sentiment analytics
Voxpopme integrates IBM Watson’s machine learning and natural language processing capabilities to deliver advanced video sentiment analysis. Voxpopme announced...
Platform
Voxpopme announces video partnership with Kantar
Voxpopme today announced a partnership with Kantar, the world’s leading marketing insights and consultancy company, bringing scalable video insight to Kantar...
Platform
Seeing things through the eyes of consumers
Mobile technology and fly-on-the-wall digital video research are proving to be a breakthrough in understanding the behaviour of previously difficult-to-reach...
Video Surveys
Not sure what to ask? Check out Voxpopme’s tried and tested open-ended questions for video research.
Related posts: How to ask inclusive demographic questions in your market research Best Practices for Video Research: Writing Amazing Video Questions for Brand...
Platform
Voxpopme launches new offline video capture solution for face-to-face research
Video research innovators, Voxpopme, today launched a new app to help researchers capture video feedback in-field without an internet connection, using mobile...
Platform
Voxpopme Partners with Lightspeed to Launch Video Answers
WARREN, NJ (January 17, 2017) – As more consumers embrace video capabilities, Lightspeed can now leverage this medium to gather more insightful input from...
Platform
Voxpopme secures top spot at KPMG mobile startup competition
KPMG has announced the Midlands finalist of its Best British Mobile Startup 2017 competition, with local video insight specialist company, Voxpopme, taking the...
Platform
Former Esomar President Joins Voxpopme
Video insight pioneer Voxpopme has announced the addition of former Esomar President, Dan Foreman, to its rapidly expanding team. In keeping with their...
Platform
Voxpopme raises $1.5 million to become standard video solution for the research industry
Voxpopme, the leading video platform for Market Research and Voice of the Customer insight, today announced the completion of a $1.5 million growth funding...
Platform
Voxpopme Wins Accenture Consumer Innovation Award
Video research technology company Voxpopme has been recognised as leading the way in millennial engagement, winning the category ‘Get ME What I Want, When and...
Video Surveys
Voxpopme launches on-demand video research in Australia
Voxpopme, the leading video platform for Market Research and Voice of the Customer insight, today announced the launch of its on-demand video research app in...
Video Surveys
VoxPopMe Launches “Theme Explorer”; Revolutionises Video Response Technology for Market Research
New tool allows researchers to organise and analyse video response content quickly and effectively Voxpopme, the leading platform for capturing short video...
What's a question you'd like to ask consumers?
Our team is here to help. Get in touch and we'll be happy to answer.
Let’s Chat