Find out why you win or lose customers
Video win/loss surveys let people tell you the real reasons they did or didn’t buy from you — with unrivalled context that text-based surveys can’t capture.
Surface hidden decision factors.
Quantitative data shows you won or lost. Video reveals the real reasons behind each decision — reasons your CRM will never capture.
Hear it from the source.
Prospects and customers explain in their own words what tipped the scales — giving you unfiltered, actionable insight.
Win more, lose less.
Turn every deal outcome into a learning opportunity. Use real feedback to sharpen your pitch, product, and positioning.
How to Leverage It
Objective Setting
Focus on competitor understanding, experience evaluation, value perception, and customer priorities. Determine what you need to learn about why deals are won or lost.
Determine Audience
Target prospects and customers shortly after purchase decisions while context is fresh. The closer to the decision point, the more detailed and accurate the feedback.
Curate Questions
Focus on purchase decision rationale, unique problem-solving capabilities, and competitive differentiation. Understand what tipped the scales in each decision.
- Why did you choose us?
- What options did you consider?
- How did you pick us over alternatives?
Get Feedback
CRM integration triggers timely invitations. Post-purchase and post-checkout moments optimize response rates. Automate the process to capture feedback consistently.
