In-Home Usage Testing

Understand how consumers interact with your products in their natural environment

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What Is It?

An In-home usage test (IHUT) allows you to get video feedback on your products to better understand initial impressions, behaviors, and interactions in real-time.

What was your initial impression?
An older woman is participating in an in-home usage test, sitting on a couch and making a gesture.

Why Use It?

Ethnographies can be costly and resource-draining
A video qual IHUT allows for personalized, comprehensive feedback
A cost-effective way to test early-stage product concepts before launch

How to Leverage It


Objective Setting

Setting objectives will dictate the questions you ask consumers. You’ll want to think through:

  • What’s driving the need for this research?

  • What are 2-3 questions you need answers to?

  • How are you measuring success?

A couple engaged in an in-home usage test engaging in a thoughtful conversation about bullying and the significance of being useful.
A group of people conducting an in-home usage test inside a car, engaging in conversation with each other.

Place your Product

If the product has already launched in-market, you can have respondents visit a store to purchase and review it at home. Or if you’re still in the design and development phase, test products can be shipped directly to consumers for their review and feedback


Determine Audience

Determine who will be the ideal target for your in-home usage test, for instance:

  • General population sample

  • User groups, i.e. monthly product users

  • Groups from your proprietary consumer segmentation

A man and a woman engage in an in-home usage test with speech bubbles in front of them.
Describe your in-home usage experience
Any challenges or difficulties encountered?
What were the standout features?

Curate Questions

Here is where you get to decide what you want to learn from their product review

  • What is their initial reaction to this new product and what did they like or dislike about it?

  • Is this a product they feel they need, and if so, why?

Avoid costly launch mistakes by having consumers evaluate your early-stage product ideas in real-time
What’s a question you’d like to ask consumers?