Skip to main content

Focus Groups

Live conversations with consumers, anywhere

Let’s chat!

What Is It?

Online focus groups allow you to have group conversations live with consumers – no matter where they (or you) are.

Tell us your opinion on this product

Why Use It?

Frustrated by the lack of representation from localized in-person groups
Concerned feedback is less accurate due to potential group bias when in-person
Worried that timing of in-person focus groups is too long

How to Leverage It

01

Objective Setting

Setting objectives will dictate the questions you want consumers to answer. You’ll want to think through:

  • What’s driving the need?

  • What are 2-3 questions you need answers to?

  • How are you measuring success?

02

Planning

Plan your focus group and determine:

  • The best moderator

  • The best flow of the discussion

  • What the discussion topics are

  • What, if any, visuals or other stimulus is needed

03

Determine Audience

Identify the consumers needed for the focus group.

  • Who do you want to hear from?

  • What’s the right demographic mix for the focus group?

What are your Initial impressions?
What’s the impact on your life?
What emotions do you feel?
04

Curate Questions

Start with a set of questions to get the conversation started, but also remember that follow-up questions matter.

  • Start broad at a category level and then move toward more brand-specific questions

  • Determine key questions to ask

  • Keep an open mind for follow-up questions

  • Allot the right amount of time for discussion

Talk to your customers today at the same time – no matter where they are.

Check these out too…

Concept Testing
Validate concepts early. Launch products with confidence.
Learn more
Usage & Attitude
Figure out what drives consumer attitudes, behaviors, and preferences.
Learn more
Digital Prototyping
Easily show your digital prototypes to consumers for feedback
Learn more
Focus Groups
Live conversations with consumers anywhere
Learn more
In-Home Usage Testing
Understand how consumers interact with your products in their natural environment
Learn more
Customer Satisfaction
Hear first-hand about the interactions your customers have with your products or services
Learn more
Shopper Missions
Get a front-row seat to your consumers’ shopping experience without even having to be there
Learn more
Creative Testing
Hear from consumers to validate your creative ideas before launching
Learn more
Win/Loss
Find out why you win or lose customers
Learn more
What’s a question you’d like to ask consumers?
Let’s Chat