Focus Groups
Live conversations with consumers, anywhere
What Is It?
Online focus groups allow you to have group conversations live with consumers – no matter where they (or you) are.
![A man sitting on a couch while participating in focus groups, with his hands in his pockets.](https://sp-ao.shortpixel.ai/client/to_auto,q_lossless,ret_img,w_570,h_375/https://www.voxpopme.com/wp-content/uploads/2023/04/Focus-Groups.png)
How to Leverage It
Objective Setting
Setting objectives will dictate the questions you want consumers to answer. You’ll want to think through:
What’s driving the need?
What are 2-3 questions you need answers to?
How are you measuring success?
![A man and a woman participated in focus groups, where they shared their experiences and opinions. They were excited to contribute their thoughts on the topic at hand but also felt frustrated by some of the limitations of](https://sp-ao.shortpixel.ai/client/to_auto,q_lossless,ret_img,w_689,h_495/https://www.voxpopme.com/wp-content/uploads/2023/04/Focus-Groups-Top-1.png)
![A focus group showcasing a range of facial expressions.](https://sp-ao.shortpixel.ai/client/to_auto,q_lossless,ret_img,w_551,h_449/https://www.voxpopme.com/wp-content/uploads/2023/04/Focus-Groups-Middle.png)
Planning
Plan your focus group and determine:
The best moderator
The best flow of the discussion
What the discussion topics are
What, if any, visuals or other stimulus is needed
Determine Audience
Identify the consumers needed for the focus group.
Who do you want to hear from?
What’s the right demographic mix for the focus group?
![Two women engaged in a focus group discussion, communicating with each other through speech bubbles.](https://sp-ao.shortpixel.ai/client/to_auto,q_lossless,ret_img,w_641,h_493/https://www.voxpopme.com/wp-content/uploads/2023/04/Focus-Groups-Bottom.png)
Curate Questions
Start with a set of questions to get the conversation started, but also remember that follow-up questions matter.
Start broad at a category level and then move toward more brand-specific questions
Determine key questions to ask
Keep an open mind for follow-up questions
Allot the right amount of time for discussion