Focus Groups

Live conversations with consumers, anywhere

Let’s chat!

What Is It?

Online focus groups allow you to have group conversations live with consumers – no matter where they (or you) are.

Tell us your opinion on this product

Why Use It?

Frustrated by the lack of representation from localized in-person groups
Concerned feedback is less accurate due to potential group bias when in-person
Worried that timing of in-person focus groups is too long

How to Leverage It


Objective Setting

Setting objectives will dictate the questions you want consumers to answer. You’ll want to think through:

  • What’s driving the need?

  • What are 2-3 questions you need answers to?

  • How are you measuring success?



Plan your focus group and determine:

  • The best moderator

  • The best flow of the discussion

  • What the discussion topics are

  • What, if any, visuals or other stimulus is needed


Determine Audience

Identify the consumers needed for the focus group.

  • Who do you want to hear from?

  • What’s the right demographic mix for the focus group?

What are your Initial impressions?
What’s the impact on your life?
What emotions do you feel?

Curate Questions

Start with a set of questions to get the conversation started, but also remember that follow-up questions matter.

  • Start broad at a category level and then move toward more brand-specific questions

  • Determine key questions to ask

  • Keep an open mind for follow-up questions

  • Allot the right amount of time for discussion

Talk to your customers today at the same time – no matter where they are.
What’s a question you’d like to ask consumers?