Understand what drives consumer behaviour
Go beyond traditional surveys to uncover the attitudes, preferences, and behaviours shaping your market. Video-based U&A studies reveal the depth behind the data — so you can spot opportunities and outpace the competition.
Surveys don’t drive decisions.
Traditional U&A surveys are long, slow, and produce data that sits on a shelf. Video feedback delivers insights people actually act on.
Witness behaviour in the moment.
Video captures real consumer behaviour and attitudes as they happen — not filtered through recall bias weeks later.
Spot opportunities for growth.
Understand how people use products in your space, what drives their choices, and where the gaps are — so you can move before the competition does.
How to Leverage It
Objective Setting
U&A studies are most effective when they tackle knowledge gaps. Think about what you don’t know about your market and the people within it. Look to understand new market opportunities, learn how you stack up against competitors, and uncover the drivers of usage and behaviour.
Determine Audience
Target an audience that is already active or could become active in your space. Then get granular with sub-groups like customers, competitors’ customers, users of specific products, or demographic-based segments.
Write Your Questions
Tie questions back to those objectives. If you’re building a broad category understanding, ask open questions that help you understand the characteristics and behaviours of typical consumers in your space. Need to understand a market opportunity? Ask about when, where, how and why people buy and use products in your market.
- How does our product make you feel?
- How does it fit into your lifestyle?
- Any areas where it falls short?
Taking Action
Think about how you can use the insights, trends and patterns you’ve uncovered to shape both current products, services, packaging and promotions. Apply this intel to future strategies so you can stay ahead of the competition.
